MediaPost Publications - MediaPost Insider Connect 01/21/2022

Insider Summit | Behind The Scenes

Raising the Stakes: Outline's Co-Founder Disrupts the Eco-Friendly CPG Industry

by Lisa Singer

"It was really, really, really, really hard, and we kind of just felt like we were all the way back at square one." The eco-friendly brand, Outlines, had a "rocky start," says co-founder, Meg Murphy. After COVID hit, their game-changing investor pulled out, shutting down the consumer product company before it even got started. In this episode of MediaPost's Brand Insider: BTS, Meg describes that experience as truly unique. Explaining that as devastating as it was, the pandemic helped put things into perspective for her. She also talks about hitting reset, silver linings and their brand's mission of "responsible replenishment." WATCH THE INTERVIEW

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MediaPost's events share insights, instructive case studies and best practices by and for marketers and media planners. Our editorial programmers welcome proposals in all of these categories that feature brand, and in some cases, agency executives. Proposals can offer specific speakers for an existing agenda item or offer new ideas. Contact Lisa Singer (lisa@mediapost.com) with your suggestions. We encourage vendors to recommend their clients with good stories to share, but vendor presentations or co-presentations are not allowed in MediaPost content. Vendors wishing to present at our events have a range of sponsor presentation and event participation options available outside of the editorial content. Please contact Jon Whitfield (jon@mediapost.com) for more information.