COVER STORY
First, let me apologize for this week’s version of “Cover Story.” The one we were planning got disrupted due to severe weather conditions. But this version might be better, because it was inspired by those conditions. Let’s start with the opening anecdote: A journalist stranded at Cleveland Hopkins International Airport when his inbound flight was … Read the full story by Joe Mandese
- Commentary
When good people die young, we mere mortals are hard pressed to divine Divine Purpose. Not in this case. God's plan was evident the moment the Hollywood elite began converging … Read the full story by Bob Garfield
- Commentary
How happy will advertisers be after the Comcast-Time Warner merger is complete? Are better advertising-related products coming down the road? We can't be sure. Read the full story by Wayne Friedman
- Commentary
For Valentine's Day, I'm fantasizing about receiving a huge, closet-sized, stuffed bear getting dragged into my apartment by my love interest as he makes lewd jokes about his penis size … Read the full story by
- Commentary
Remember when there was no such thing as a Like? If you're looking for a successful and cost-effective Facebook strategy in 2014, you need to focus on fans. Here's why: Read the full story by Kaila Colbin
NewsHofstetter succeeds Bryan Wiener, who retains the title of chairman at the Dentsu agency and will take on greater duties at Expion, a platform partly owned by Dentsu that is … Read the full story by Steve McClellan
NewsIn the battle to become online's -- and by default, digital's and possibly all other media's -- official advertising currency, comScore scored a major coup Monday, announcing a deal embedding … Read the full story by Joe Mandese
NewsBowing to pressure from some of its biggest local TV clients, Nielsen has agreed to withhold broadband-only households from its local TV ratings service "for the time being" and effective … Read the full story by Joe Mandese
NewsMedia-buying biggie Interpublic's Mediabrands is making a case for the local TV advertising marketplace to shift from conventional TV ratings to "impressions-based trading." The recommendation, which is part of a … Read the full story by Joe Mandese
NewsThe IPG Mediabrands unit has created a new system combining comScore, Experian and Rentrak data with its Audience Measurement Platform and other tools and data sets to add greater precision … Read the full story by Steve McClellan
- Commentary
Audience cherry-picking and cherry-packaging is coming to TV this upfront season. Two weeks ago at NATPE in Miami, both Group M's Irwin Gotlieb and Initiative's Kris Magel told us that … Read the full story by Dave Morgan
- Commentary
Apple TV is working on a new set-top box. Still no word about an actual Apple television set. We know how complicated it is working on new TV technologies, TV … Read the full story by Wayne Friedman
CommentaryThere's nothing wrong with a little good-natured prognostication as long as it's based on personal research. Because I read the original source material way back in the Nineties and found … Read the full story by Ed Martin
NewsThe Interactive Advertising Bureau is releasing a new definition of advertising engagement, along with a list of core metrics around digital and legacy ads across platforms. The move aims to … Read the full story by Laurie Sullivan
NewsThe U.S. Defense Advanced Research Projects Agency (DARPA) has launched a project to build a search engine and technologies that will index and organize publicly available information found deep in … Read the full story by Laurie Sullivan
- Commentary
Everyone knows social networks are great for sharing information, but this facility extends to entire thought processes, as it enables a kind of cognitive copycat phenomenon, undermining our true analytical … Read the full story by Erik Sass
NewsGrowing faster than ever, the market for Web-connected gadgets is set to surpass 6 billion units this year, per new estimates. If accurate, the jump will represent the market's biggest … Read the full story by Gavin O'Malley
CommentaryBy at least one measure, nearly half of all consumers say they are now connected all the time. The measure, which is based on on a recent online survey conducted … Read the full story by Joe Mandese
- Commentary
2013 will be remembered as the year "native advertising" transitioned from a buzzword to a full-fledged category. As with any newborn, there will certainly be some wobbles and falls along … Read the full story by Justin Choi
