Nearly a decade ago, a fundamental shift began reshaping Madison Avenue as the world's biggest brands realized their relationship with consumers was changing and that digital media was shifting the power of communication from the marketer to their customers. Big brands began adopting language like "boss," "king" and even "god" to describe the "consumer 2.0." … Read the full story by Joe Mandese
Continuing the big TV station consolidation trend, Media General and LIN Media are merging -- creating what the companies say is the second-largest pure-play TV broadcasting company. The proposed deal … Read the full story by Wayne Friedman
The most profitable media company last year isn't one with an immediately recognizable brand name -- Liberty Media Corp. Liberty Media rose to the top of the media heap, largely … Read the full story by Wayne Friedman
In an advertising marketplace disparity that likely has not been seen since Arbitron and Nielsen competed as currencies for local TV advertising buys decades ago, an influential Wall Street analyst … Read the full story by Joe Mandese
Many marketers are still unsure of Twitter's utility. So are most of the rest of us, by the way. Twitter may have turned 8 today, but I for one am … Read the full story by Steve Smith
Last year, Google Flu Trends blew it. Even Google admitted this. It over-predicted the occurrence of flu by a factor of almost 2:1. Which is a good thing for the … Read the full story by Gord Hotchkiss
In-image ads -- units overlaid on relevant editorial images on Web sites -- are not the most widespread type of native advertising. But given the rise of the visual Web … Read the full story by Mark Walsh
John LeFevre, the @GSElevator satirist outed by name and exposed as never having actually officially worked at Goldman Sachs by the New York Times' Andrew Ross Sorkin a month ago, … Read the full story by Thom Forbes
Android Wear may sound like a product tailored more for RoboCop than consumers who still shell out the shekels but it's the name of the extended Google OS that will … Read the full story by Thom Forbes
CMOs believe advanced analytics will play a significant role in helping them reach their goals, but feel underprepared to capitalize on the data explosion and social media. The top marketers … Read the full story by Tanya Gazdik
Brands want ownership of "editorial" content, and with big bucks at stake, publishers are playing along. Take the new native ad pact between AOL and brewing giant MillerCoors, which is … Read the full story by Gavin O'Malley
With another season of "Girls" coming to an end this Sunday, I'm moved to ask what is it about Lena Dunham that drives otherwise sane people around the bend? She … Read the full story by Gary Holmes
Viacom has settled its long-time, 7-year-old copyright $1 billion lawsuit with Google's YouTube. It's the one in which YouTube users were allowed to put up TV content from Comedy Central's … Read the full story by Wayne Friedman
Big societal trends can happen quickly, and the industry must rapidly interpret what the potential impact is on their businesses and their clients' businesses. John Hayes, the CMO of American … Read the full story by Steve McClellan
Pushing for TV advertisers to include paying for local time-shifted TV viewing, TV advertising trade group TVB now says a local TV metric with time-shifted TV viewing is nearly comparable … Read the full story by Wayne Friedman
Not only is FunnyorDie a media company that sells advertising against socially generated page views, it is a production company/studio that makes comedies for cable -- but with a major … Read the full story by Bob Garfield
Many estimate that traditional TV platforms could lose their dominant share of advertising to digital in a few years. Media agency ZenithOptimedia for example, estimates that TV's share of worldwide … Read the full story by Wayne Friedman