Broadcast networks, on the road to completing much of their upfront deal-making, are operating in a marketplace that is still concerned about weak pricing and volume gains. In what seems … Read the full story by Wayne Friedman

The RTB 500 is a composite index much like Wall Street's S&P 500, but it represents the supply and demand of advertising impressions being traded publicly on Madison Avenue's audience … Read the full story by Joe Mandese

Senior analyst Brian Wieser believes U.S. ad growth will now reach 4% this year, up from his initial and far more modest projection of 2.5%. He cites continued sharp digital … Read the full story by Steve McClellan

Did you know that Barbara Walters was once a regular guest host of "The Tonight Show"? Apparently she filled in on occasion for Johnny Carson, back when she worked for … Read the full story by Ed Martin

The dominant Spanish-language TV network group Univision Communications has been talking to CBS and Time Warner about a possible acquisition of the company. Projections are that Univision is looking to … Read the full story by Wayne Friedman

In what insiders say is the beginning of a new holy war between Fox and Nielsen, the Fox Television Stations group Wednesday announced a long-term deal with Nielsen rival Rentrak … Read the full story by Joe Mandese

New money continues to roll into the advertising industry. While companies offering programmatic and native advertising will likely capitalize on the move, a study examining both media uncovers challenges hidden … Read the full story by Laurie Sullivan

The road show, hitting 50 cities and 25 states this summer, with over 100 stops along the way, comprises two separate tours, each manned by young people -- "tour riders" … Read the full story by Karl Greenberg

The move marks a return to her roots on the publisher side of the media business. Most recently, she was CEO of IPG Mediabrands North America region, but left the … Read the full story by Steve McClellan

Marketers will be spending significantly more on multiscreen ad campaigns in the next few years and want one set of easy to understand measurements that tell them what they're getting … Read the full story by Steve McClellan

This week brought more consolidation in the digital radio arena. WideOrbit, which provides advertising management software for media companies, announced its acquisition of Abacast, a company that specializes in streaming, … Read the full story by Erik Sass

The former Interpublic Group Executive sued the holding company in 2012, claiming it gypped him out of $300 million he was due from the company's profits in an early investment … Read the full story by Steve McClellan

Apple's upcoming operating system could prevent analytics companies from tracking iPhone and iPad users in brick-and-mortar stores. The company said in an industry presentation that iOS 8's WiFi scanning will … Read the full story by Wendy Davis

With soccer's World Cup just days away from starting in Brazil, a new study notes that U.S. TV advertising dollars continue to grow with the sport at a rapid rate. … Read the full story by Wayne Friedman

The Chrysler brand on June 7 launched the main body of its advertising and marketing campaign for the Chrysler 200 sedan. The effort, "Born Makers," keeps a focus on the … Read the full story by Karl Greenberg