It's pretty clear. What I should be doing this weekend -- hell, it shouldn't even take the whole weekend -- is thinking up a really silly social networking idea that … Read the full story by Catharine P. Taylor
Another TV network is nearing the completion of its upfront deal-making. ABC said it is mostly done with the major media agencies -- which, according to analysts, comprise about 75% … Read the full story by Wayne Friedman
Broadcast networks, on the road to completing much of their upfront deal-making, are operating in a marketplace that is still concerned about weak pricing and volume gains. In what seems … Read the full story by Wayne Friedman
Effie Worldwide has just released its 2014 Global Effie Effectiveness Index rankings. Unilever and WPP were ranked number one in their categories for the third straight year. BBDO Worldwide was … Read the full story by Steve McClellan
CANNES, FRANCE -- Global packaged goods marketer Unilever is midway through a mission to transform its marketing -- shifting from "marketing to people" to "marketing with people" and ultimately to … Read the full story by Joe Mandese
CANNES, FRANCE -- The head of the world's largest advertising company took a shot at the world's largest advertising festival for becoming too broadly focused -- and for having too … Read the full story by Joe Mandese
CANNES, FRANCE -- The backlash against native advertising formats continued Friday during the Lions Festival as one of the ad industry's luminaries -- BBH Founder Sir John Hegarty -- railed … Read the full story by Joe Mandese
A new launcher app from Nokia tries to cut through the clutter by learning what phone resources you need at any given time. It is a good example of where … Read the full story by Steve Smith
CANNES, FRANCE -- Sir Martin Sorrell took the stage effectively, albeit jokingly, renouncing his knighthood. "I've taken Brazilian citizenship," Sorrell quipped, adding that Brazilian soccer legend Pele "is my new … Read the full story by Joe Mandese
CANNES, FRANCE -- The Lions Festival opened on an oddly geocentric tone here Friday morning, starting with two back-to-back sessions featuring agency executives from U.S. cities that apparently have a … Read the full story by Joe Mandese
The ad trade group Digital Advertising Alliance is urging the World Wide Web Consortium to pull the plug on its tracking-protection initiative, which aims to implement the do-not-track requests that … Read the full story by Wendy Davis
The Super Bowl is known for the commercials, but Google found the World Cup dominated YouTube ad engagement. People watched more than 1.2 billion minutes of World Cup ads on … Read the full story by Laurie Sullivan
Your brain will only work as hard as it has to. And if it makes you feel any better, my brain is exactly the same. That's the way brains work. … Read the full story by Gord Hotchkiss
CANNES, FRANCE -- Hey, don't take my word for it. It was told to me by an expert on what we know -- and more precisely, what we think we … Read the full story by Joe Mandese
Streaming of video content is growing -- but slowly -- when it comes to the ways that Americans most often watch TV. Some 23% say they are watching more streaming … Read the full story by Wayne Friedman
CANNES, FRANCE -- Saatchi & Saatchi's "New Directors Showcase" kicked off the Lions Festival this morning with some high-concept experiential performance art: moody music, lighting and women dressed in nurse-like … Read the full story by Joe Mandese
CANNES, FRANCE -- As far as opening questions go, "Ad Age" Associate Publisher and Editorial chief Abbey Klaassen asked a questionable one upon introducing Facebook COO Sheryl Sandberg during one … Read the full story by Joe Mandese
I don't have much time, because the World Cup is on and my home country, The Netherlands, has gotten off to a pretty amazing start. But I also follow England, … Read the full story by Maarten Albarda
Out-of-home advertising is getting more precise metrics courtesy of the Traffic Audit Bureau, which unveiled an array of new products promising more detailed information about the visibility of outdoor ads … Read the full story by Erik Sass
There is something incredibly alluring about attending the Festival of Creativity at Cannes. And it is not the sparkling beaches, the gently swaying trees or the warm weather of June … Read the full story by Michael McLaren
Although nearly all advertising and marketing executives say the best work comes when clients trust their agencies, collaborate, and maintain long-standing relationships, these attitudes are less likely to be actualized. … Read the full story by Larissa Faw
Democratic lawmakers today unveiled a Net neutrality bill that aims to prevent pay-for-play agreements between Internet service providers and content companies like Netflix or Amazon. The Online Competition and Consumer … Read the full story by Wendy Davis
For the third year in a row, Omnicom Media Group has collected the most medals in the Media Lions category among the media agency holding companies. PHD won nine Media … Read the full story by Steve McClellan
Summer's most interesting rom-com came to an end last night with the season finale of FX's "Louie." The entire fourth season of this show mostly played as one long story … Read the full story by Ed Martin
In a recent article, Newcastle Brown Ale brand director Quinn Kilbury revealed " the Secrets of Facebook Advertising." Cheers, Mr. Kilbury, for first and foremost having created a stellar creative … Read the full story by Jamie Tedford
While most major marketers court the "responsible consumption" market at least halfheartedly, new research from the Boston Consulting Group shows that consumers still find niche brands such as Seventh Generation … Read the full story by Sarah Mahoney
Some 66% of creative professionals believe their role will change in the next three years, compared with 44% in the next 12 months, per an Adobe report released Monday. The … Read the full story by Laurie Sullivan
Global advertising revenues are still on pace to pull in their best results in four years -- thanks to generally stronger economic growth, Winter Olympics, soccer's World Cup and U.S. … Read the full story by Wayne Friedman