COVER STORY
Online video service Aereo suspended operations on Saturday, just days after its defeat at the Supreme
Court.“We have decided to pause our operations temporarily as we consult with the court and map out
our next steps,” CEO and founder Chet Kanojia said in an email sent to subscribers over the weekend. Kanojia also promised to refund … Read the full story by Wendy Davis
Commentary
This week, an all-too-close-to-the-bone video from Higton Brothers is making the rounds on my Newsfeed, ironically using Facebook to spread the message that Facebook isn't all it's cracked up to … Read the full story by Kaila Colbin
Commentary
Looking for the TV hits -- any hits, reality, comedy, drama -- this past season? Keep looking, and then wonder, what am I really looking for? Read the full story by Wayne Friedman
News
In a major World Cup game on Thursday between the U.S. and Germany -- in which Germany won 1-0 -- ESPN pulled in a Nielsen 10.7 million viewers -- the … Read the full story by Wayne Friedman
Commentary
I was all set to write a really thought-provoking, cerebral column on faking cultural literacy that probed how the Internet lets us skim the surface of knowledge enough to make … Read the full story by George Simpson
News
The self-regulatory group Digital Advertising Alliance said on Thursday that it has developed an app that enables consumers to opt out of behavioral advertising on smartphones and tablets. The app … Read the full story by Wendy Davis
News
Since January, brand interactions among Facebook users -- including "likes," shares, and comments -- have risen 30%. The findings contradict a number of recent reports, which suggested that brands are … Read the full story by Gavin O'Malley
Commentary
We have a sign on the wall of our office in L.A. that reads: "Creative without strategy is called art. Creative with strategy is called advertising." It's a quotation from … Read the full story by Joe Marchese
Commentary
Broadcasters might have scored a victory today against Aereo, but shouldn't count on a judicial bail-out every time their business model is challenged by a startup. That's according to Pivotal … Read the full story by Wendy Davis
News
Modest broadcast price increases are estimated for the 2014-15 upfront advertising market -- a bit lower than for last year's upfront market. Broadcast networks will gain a price increase of … Read the full story by Wayne Friedman
News
NBCUniversal and the CW have completed their respective upfront advertising market deals. NBC grabbed higher-than-market-average price increases and double-digit percentages in dollar volume over a
year ago, with CW inking … Read the full story by Wayne Friedman
Commentary
"Transparency" is often touted in the digital advertising industry as a means of differentiation, designed to attract business in a very competitive market. The word has entered the ad-tech lexicon … Read the full story by Paul Rostkowski
Commentary
YouTube isn't just bad entertainment and good entertainment and kittens and collapsing skateboard ramps and cell phone footage of police brutality. And it certainly isn't just an advertising medium.
It … Read the full story by Bob Garfield
News
And some complain that it counts too much, leaving little possibility for smaller players to win. WPP was this year's honoree, for the fourth straight year. Read the full story by Steve McClellan
Commentary
It's been a little over a week since we launched the RTB 500 and I apologize for not weighing in on it again sooner, but this little ad festival over … Read the full story by Joe Mandese
Commentary
I'm noticing a significant uptick in concerned comments by television critics and bloggers about the rising tide of graphic ultra-violence in television programming, which has been building for
decades. Way … Read the full story by Ed Martin
News
Winter Olympics ad spending helped push up overall U.S. advertising nearly 6% for the first quarter. U.S. advertising revenue for the first three months of 2014 was $34.9 billion, with … Read the full story by Wayne Friedman
Commentary
After returning from six days at Cannes Lions, what was I excited about? I couldn't wait to get to a spot where I could finally watch the finale of this … Read the full story by Sue Geramian
News
Marketing efforts around the 2014 FIFA World Cup Brazil are in full swing. The FIFA Man Of The Match, presented by Budweiser, is seeing a record turnout of fan voting … Read the full story by Tanya Gazdik
Commentary
Melanie is a colleague of mine who is an exceptional marketer. Melanie is also a self-described shoe fashionista. Digital marketers know plenty about Melanie's shoe shopping habits, along with the … Read the full story by Walt Horstman