Y&R and VML have developed a water fountain that talks to you when you drink from it. It's curious to know: "Are you a sipper or a gulper?" Read the full story by Steve McClellan

Google on Thursday released three reporting and optimization tools for retailers using the DoubleClick Search Commerce Suite aimed at supporting Shopping Campaigns. The tools satisfy a trend in search engine … Read the full story by Laurie Sullivan

A new analysis from the Hartman Group reveals some surprising -- and counterintuitive -- insights about the categories where consumers are indifferent to name brands, and those that are so … Read the full story by Sarah Mahoney

Facebook is expanding mobile targeting further by allowing marketers to tailor ads based on the speed of a user's network connection -- 2G, 3G or 4G. The new feature is … Read the full story by Mark Walsh

The world's largest buyer of media, WPP Group, is repositioning itself as the world's largest buyer of audiences. That's the perspective some Wall Street analysts are advising investors to take … Read the full story by Joe Mandese

The always agreeable and effortlessly charming Seth Meyers certainly isn't afraid to bite the hand that feeds him. Those of us who attended NBC's upfront presentation in New York City … Read the full story by Ed Martin

The United States National Security Agency (NSA) has built an information-sharing database that allows intelligence community analysts from across the U.S. government to access billions of records detailing the lives … Read the full story by Laurie Sullivan

Despite an apparent slowdown in the expansion of the advertising economy in recent quarters, U.S. ad spending is now projected to grow 4.9% next year, making it the highest comparable … Read the full story by Joe Mandese

Digital's current 1% penetration of the overall U.S. CPG market will likely expand to 5% by 2018 (some categories could see penetration of 30% or more by 2018) and could … Read the full story by Karlene Lukovitz

The mystery of who would acquire Twitch Interactive ended Monday after the company, along with its new parent, Amazon, confirmed the acquisition of the three-year-old video gaming platform. Earlier reports … Read the full story by Laurie Sullivan

Was it me, or did MTV seem to tone down the outrageousness in last night's presentation of its annual Video Music Awards -- the 30th anniversary of the franchise? There … Read the full story by Ed Martin

Google has moved to secure product-design capabilities for its research X Lab by acquiring Gecko Design to focus on hardware projects. The news, announced late Friday on Gecko's Web site, … Read the full story by Laurie Sullivan

Growing TV-media measurement company Rentrak continues to add millions of TV set-top boxes it can access -- double its levels of three years ago. By the end of 2014, Rentrak … Read the full story by Wayne Friedman