• by Fern Siegel , 2 hours ago

Tombras has promoted Denice Heyward to Chief Partnerships Officer. 

Previously, she served as senior vice president, director of business affairs. Before Tombras, she worked at various agencies, including R/GA, 72andSunny, and Mekanism.  

The new role elevates her to the agency's C-suite, where she will assume a broader strategic role, handing the agency's partnership growth and agenda. Heyward will continue to oversee business affairs. 

"I'm energized by the opportunity to push creative boundaries and deliver standout campaigns across entertainment, technology, and lifestyle,” said Heyward.

Heyward has seasoned experience with celebrith partnerships, having working with Walton Goggins, Frankie Muniz, Dolph Lundgren and Molly Shannon. She also worked with the National Museum of African American Music’s grand opening in Nashville, where she managed a rights-clearance effort and secured CeCe Winans as the museum’s voiceover talent.

Dooley Tombras, President of Tombras, added Heyward's “expanded role allows us to deepen our work in music, film, and culture – areas that will fuel our next chapter of growth. Her energy is infectious, and it brings out the best in every team she touches.”

Tombras' client work includes Arby's, Sweethearts, Ricola and Spirit Airlines.