Commentary
For TV stations, happy days are here again -- at least for the next eight weeks or so. That's because political advertising season is among us -- bigger and better … Read the full story by Wayne Friedman
Commentary
Verily, we live in a Golden Age of TV -- terrestrial, cable, streaming, telepathic, whatever. Unless you are devoted to the major networks, or stuff yourself on so-called reality TV, … Read the full story by Bob Garfield
Commentary
On the surface, the idea of stealing the naked photos of young female celebrities and releasing them over the Interwebs is so culturally titillating and click-bait-y that the jokes just … Read the full story by
News
In what likely is the biggest methodological change in the way it measures national TV viewers since it introduced people meters in 1987, Nielsen Wednesday began informing clients of a … Read the full story by Joe Mandese
News
Two days after announcing a startling plan to introduce mathematical modeling to estimate nearly half the viewing in its national TV audience sample, a top Nielsen executive overseeing the initiative … Read the full story by Joe Mandese
Commentary
Digital advertising's viewability problem is getting bigger when it comes to display ads, and the Media Rating Council (MRC) standard for video ads -- which went into effect in late … Read the full story by Tyler Loechner
Commentary
I wouldn't have thought there would be much controversy over the push to make ads viewable. We should want people -- real people, and the people relevant to the message … Read the full story by Joe Marchese
Commentary
The television industry right now is very lucky. It is being challenged by a host of technology and business innovations shorthanded with the term "programmatic." Unlike other business revolutions,
there … Read the full story by Justin Evans
News
In a freewheeling conversation that touched on everything from the role of ad agencies and the adoption of programmatic media-buying systems to the emergence of new forms of data for … Read the full story by Joe Mandese
Commentary
The biggest challenge right now for agencies is how to automate digital display without making their advertising clients feel like they're being ripped off, or their brand is in danger … Read the full story by Sean Hargrave
News
That's according to a new study by the World Federation of Advertisers, which surveyed more than 40 major global advertisers with total annual ad spend of $35 billion. The WFA … Read the full story by Steve McClellan
News
A weak TV upfront ad market is not worrying TV network executives. Many media analysts are also projecting that TV's quarter-by-quarter scatter advertising markets will be stronger than in recent … Read the full story by Wayne Friedman
Commentary
It is the end of 2020, time to look back on the year's main developments as well as the decade we now leave behind. Let's start with ASVD (advertising-supported video … Read the full story by Maarten Albarda
News
Two iconic American magazines are getting new leadership, with Friday's announcement from Conde Nast that Chris Mitchell has been named vice president and publisher of "Vanity Fair" -- filling the … Read the full story by Erik Sass
News
The deal is the latest in a series of major partnerships that Facebook has struck with big holding company ad shops. The agreement spans two years, with a commitment from … Read the full story by Steve McClellan
News
Turner Broadcasting has awarded its estimated $150 million media-buying assignment to Horizon Media after a review. The agency will handle buying for all Turner Networks, which include CNN, TNT,
Cartoon … Read the full story by Steve McClellan
News
Months after the CEO of parent Softbank harshly criticized its advertising effort, Sprint is conducting an agency review focused on TV creative advertising, which is currently handled by Figliulo & … Read the full story by Steve McClellan
News
The holding company has entered into a strategic partnership with the Seattle-based mobile measurement firm that includes a minority equity stake. Placed's measurement offering includes
location-driven insights, targeting and attribution. Read the full story by Steve McClellan
Commentary
Oh, no! The truth about Twitter's future plans seems to be slowly leaking out, and all signs - or several really important ones, anyway - are pointing toward a Twitter … Read the full story by Catharine P. Taylor
Commentary
Incredible as it may sound, an important part of the U.S. federal government may actually be, gasp, good at using social media -- or at least, better than the clueless … Read the full story by Erik Sass
Commentary
For the last 12 years, most of the annual early-September programming tied to 9/11 has offered looks back on the day itself. But I can't recall a news show or … Read the full story by Ed Martin
Commentary
Everyone in California has been focused on the water drought -- and we should, because it's real and potentially a long-term problem. But in the digital world, both content and … Read the full story by Peter C Horan
News
Rocket Fuel on Friday announced the completion of its acquisition of [x+1], a programmatic ad tech company with both a demand-side platform (DSP) and data management platform (DMP). Read the full story by Tyler Loechner
Commentary
It's the time of year when the editors of MEDIA and OMMA magazine begin considering candidates or their annual Agency of the Year awards, so if you've got any organizations … Read the full story by The Editor
Commentary
OMMA magazine is seeking submissions for its 2014 All Stars recognizing individual industry executives who excel in three categories Media (agency), Creative (agency) and Marketing (client). If you'd
like to … Read the full story by OMMA Editors