COVER STORY
“Viewability” may not have been
the word of the year for 2014, but to many in the programmatic media-buying
industry, it will be its final word. The conversation began late last year when Google announced it would allow marketers to transact on viewable impressions, and the industry seemed
to take a step forward when the … Read the full story by Tyler Loechner
Commentary
The tragedies and travails of some of our most iconic comedians were among the top stories in TV and all of entertainment in 2014. Robin Williams shocked us all by … Read the full story by Adam Buckman
Commentary
The Interactive Advertising Bureau says in a new report that achieving 100% viewability is "currently unreasonable" but recommends "that in this year of transition, measured impressions be held to a … Read the full story by P.J. Bednarski
Commentary
It's hard to believe that the backstory surrounding "The Interview," the dimwitted bro-mance road movie that Sony Pictures ended up pulling from theaters Wednesday, could have achieved such levels of … Read the full story by
News
Even as the U.S. government reportedly has assigned blame for the hack of Sony Pictures' computer network squarely on North Korea, studio executives are coming under attack from Hollywood insiders … Read the full story by Thom Forbes
Commentary
This week my son and I had an entertaining debate about the Sony Pictures controversy. I thought his position was interesting enough that I invited him to use my column … Read the full story by George Simpson
Commentary
MediaPost: You guys took a lot of heat before, during and after "Codename: The Interview." Were there any points where you felt it might not be worth it, that the … Read the full story by The Riff
News
Internet advertising revenue in the U.S. rose 17% to $12.4 billion for the third quarter of 2014. The numbers also mark a 6.5% increase from the second quarter of 2014, … Read the full story by Laurie Sullivan
Commentary
Dynamic tension can be a good thing. There are plenty of examples of when this is so, but online publishing isn't one of them. Publishing's plunging transaction costs and its … Read the full story by Gord Hotchkiss
Commentary
The attempt to fight rumor with fact will not conquer blind zealotry. On the other hand, it does demonstrate that McDonald's is capable of not merely paying lip service to … Read the full story by Bob Garfield
Commentary
We're in a battle between legacy providers and new incumbents, and the assets that made companies of the past succeed now appear to be liabilities. How do companies best equip … Read the full story by Tom Goodwin
News
Suspicious Web traffic in the U.S. rose 36% sequentially in the third quarter of 2014, and bot traffic grew by 35%. Data released Friday identifies 55% of the traffic on … Read the full story by Laurie Sullivan
News
New Net neutrality rules are "essential" to protect openness on the Web, Federal Communications Commission Chairman Tom Wheeler said in a new letter to Congress. Wheeler responded last week that … Read the full story by Wendy Davis
News
The award came after a consolidation review, the company confirmed. Much of the business (including the U.S.) has been handled by Publicis Group's Starcom. MediaCom was also on the roster … Read the full story by Steve McClellan
Commentary
Video content can't get off the desktop fast enough, it seems. In the process one has to wonder how the greater personalization of the viewing experience will ultimately change TV … Read the full story by Steve Smith
News
Another effort to change legacy local TV measurement systems now comes as three big TV station groups -- Fox, Tribune Media, and Univision -- have joined in a venture called … Read the full story by Wayne Friedman
News
Much of the business is handled by Publicis Groupe's Starcom. WPP's Mediacom is also on the roster. The company spent nearly $680 million on ads in the U.S. in 2013, … Read the full story by Steve McClellan
News
Outdoor advertising revenue grew 1.5% from $1.62 billion in the third quarter of 2013 to $1.64 billion in the third quarter of 2014, according to the Outdoor Advertising Association of … Read the full story by Erik Sass
News
Days after Facebook announced an update to Graph Search, reports have began to surface that Facebook has removed Bing as its primary search engine. One news agency suggests that Facebook … Read the full story by Laurie Sullivan
News
21st Century Fox has agreed to acquire true[X], the company founded seven years ago by Joe Marchese to develop better ways for agencies and brands to deliver attentive consumers to … Read the full story by Joe Mandese
News
JWTIntelligence is out with a new report highlighting 100 trends and developments to be mindful of the coming year. Millennials are abstaining, South Korean Beauty brands are taking the world … Read the full story by Steve McClellan
Commentary
Fox throws the concept of good taste out the window and under the bus with its ad campaign for a new detective series starring Rainn Wilson. Surprised that a TV … Read the full story by Adam Buckman
News
Suggesting that the world is negative enough, Mark Zuckerberg just shot down the likelihood of Facebook adding a "dislike" button. Yet Facebook is very interested in giving users new ways … Read the full story by Gavin O'Malley
Commentary
About a year ago at this time, feeling uncharacteristically clairvoyant -- it must have been the eggnog -- I made 2014 predictions about 10 social media platforms. And then I … Read the full story by Catharine P. Taylor
News
The UK executive will join the WPP board on Jan. 1 as non-executive director and Chairman-designate. In June at the company's annual meeting he will stand for re-election and succeed … Read the full story by Steve McClellan
News
The media agency, part of WPP's GroupM, has been selected by L'Oreal USA as lead communications planning agency for Lancome and select designer fragrance brands, including Giorgio Armani, Yves Saint … Read the full story by Steve McClellan
Commentary
How many holiday gift ideas have been spoiled beforehand because of retargeted ads? You'd have to poll a slew of consumers to get an accurate read, but it nearly happened … Read the full story by Tyler Loechner