NewsThe march of native advertising continued this week, as Forbes dispensed with another traditional taboo. It put a native ad on the cover of its print edition for the March … Read the full story by Erik Sass
- Commentary
It was an uncanny week of sudden death and public loss for the media. First, the shocking items about major "news" people that were disclosed minutes apart: beloved fake anchor … Read the full story by Barbara Lippert
NewsDeanie Elsner became its first CMO in February 2013. The company stressed that marketing remains "critically important" and will be moved "closer to the business operations, in order to sharpen … Read the full story by Karlene Lukovitz
- Commentary
Memo to: Linda Yaccarino -- Linda: As you know, I was at the IAB meeting in Phoenix last week and wandered into a session on something the online folks call … Read the full story by George Simpson
NewsIn addition to wedding dresses and aspirational hairstyles, Pinterest users can now pin particular mobile apps. In partnership with Apple, the move effectively positions the picture-based social network as a … Read the full story by Gavin O'Malley
- Commentary
Everybody is talking about native advertising as the future, but it's a meaningless term that spans two totally different concepts. How about we define it properly? Read the full story by Tom Goodwin
NewsFull-year organic growth was just 2%, but Publicis CEO Maurice Levy told analysts that he believes the company can sustain Q4 momentum, helped in part by the Sapient acquisition. This … Read the full story by Larissa Faw
NewsWPP research and data unit Kantar continues to restructure around strategic alliances giving it a better footing in the global audience measurement marketplace, this time striking a deal with digital … Read the full story by Joe Mandese
- Commentary
The single most important factor in the success of an advertisement is this: Does it stimulate consumer conversation and sharing? Nothing else matters as much. Read the full story by Brad Fay
NewsOn the eve of Publicis' 2014 earnings release, CEO Maurice Levy shared some surprising anxieties about how the so-called "sharing economy" could impact classical approaches to brand marketing. "We are … Read the full story by Joe Mandese
- Commentary
Today, Sen. Al Franken told Samsung that its policies regarding voice recognition technology remain cause for concern. "This relatively new technology has major implications for people's privacy, and I am … Read the full story by Wendy Davis
- Commentary
PHOENIX: The IAB held its Annual Leadership Meeting this past Sunday-Tuesday here (#IABALM, if you want to peruse the relevant tweets), and not surprisingly, measurement issues were among the hot … Read the full story by Josh Chasin
NewsFrom AMBER alerts to disaster response, Facebook has fashioned itself as a go-to for all manner of public safety information. Now, amid heightened concerns over cybersecurity, the social giant is … Read the full story by Gavin O'Malley
CommentaryThe "ha ha" columns linking the Williams and Stewart stories are not inappropriate. The approach is so obvious that you may wonder if Stewart recognized the irony and timed last … Read the full story by Adam Buckman
NewsWells Fargo has launched a media consolidation review that will consolidate the banking giant's media agency account with one shop. Contenders include the two incumbents: Omnicom's OMD and Interpublic's UM. … Read the full story by Steve McClellan
NewsThis week, Time Inc. announced a collaboration with MediaMath that will make print magazine audiences available to advertisers using its programmatic marketplace. The new programmatic print-buying option allows advertisers to … Read the full story by Erik Sass
- News
Programmatic ad technologies just infiltrated the last unconquered industry: print. Time Inc. on Tuesday announced a partnership with MediaMath, a demand-side platform (DSP), that will see print audience segments be … Read the full story by Tyler Loechner
- Commentary
Faced with a growing public relations debacle, Samsung today edited its privacy policy to clarify that its TV sets don't actually listen in on viewers' conversations with each other. The … Read the full story by Wendy Davis
NewsABC has sold out its TV commercials for the "87th Annual Academy Awards" at another record price. Media executives say average pricing for a 30-second commercial has risen around 10% … Read the full story by Wayne Friedman
- News
Mediaocean, which processes much of Madison Avenue's data and is increasingly getting into software and data applications, this morning announced a deal to integrate Facebook's Atlas ad server to help … Read the full story by Joe Mandese
NewsFour years into assuming oversight of the so-called "NewFronts" marketplace -- the digital media industry's answer to TV's upfronts -- the Interactive Advertising Bureau announced plans to expand the 2015 … Read the full story by Joe Mandese
- Commentary
Google is possibly the most interesting company in the world right now. But being interesting does not necessarily equate with being successful. And therein lies the rub. Read the full story by Gord Hotchkiss
NewsA coalition of major ad industry groups are rolling out a new program that aims to "validate" companies that offer anti-piracy services to ad agencies and marketers. The voluntary program … Read the full story by Wendy Davis
- Commentary
Data as we've known it is about constructing consumers out of numbers. At the 4As Data Summit last week, Jonathan Nelson of Omnicom Digital talked about turning the numbers, audiences, … Read the full story by Katie Meier
NewsThe Interactive Advertising Bureau (IAB) has named WPP Digital President David Moore to chairman of the IAB Tech Lab board of directors and Scott Cunningham to SVP of technology of … Read the full story by Laurie Sullivan
- Commentary
New from Samsung: SmartAleck TV - yes, a television that eavesdrops on your conversations, then sells the gossip to outsiders. You are being monitored, like Winston Smith, by your telescreen. … Read the full story by Bob Garfield
NewsThree Senate Democrats are asking the Federal Communications Commission and the Federal Trade Commission to investigate Verizon's decision to insert tracking headers -- also known as "supercookies" -- into mobile … Read the full story by Wendy Davis
- Commentary
Thanks to Taylor Swift, we know for sure that yes, haters are gonna hate. I'm pleading with you -- don't hate on Valentine's Day, especially if you're in marketing. Valentine's … Read the full story by Allie Rees
- Commentary
The association between romance and small, interlocking plastic bricks may not be immediately -- or indeed ever -- obvious, but that doesn't mean Lego can't bank off of Valentine's Day … Read the full story by Erik Sass
- Commentary
Are Millennials telling Valentine's Day, "I'm just not that into you?" The 14th of February is upon us, and with Millennial consumers making up many of the singles who are … Read the full story by MaryLeigh Bliss
CommentaryU.S. consumers will spend $2.1 billion on flowers this Valentine's Day. They also will give retailers and brands information about themselves through searches and clicks. Aside from flowers, what will … Read the full story by Laurie Sullivan
NewsThat's one finding from new research from Horizon Media. Three in four adults (73%) will send a Valentine's greeting this year, with half (48%) showing their love via traditional greeting … Read the full story by Larissa Faw
