But Wait, There's More: New (And Improved) Fronts Expand By 50%

Four years into assuming oversight of the so-called “NewFronts” marketplace -- the digital media industry’s answer to TV’s upfronts -- the Interactive Advertising Bureau announced plans to expand the 2015 schedule by a day to accommodate a 50% increase in the number of suppliers pitching the ad industry on the digital content offerings.

The new-and-improved NewFronts schedule will run April 27 to May 7, and will feature 10 new suppliers, including: Beatport, Bloomberg Media, Collective Digital Studio, DailyMail.com/Elite Daily, DEFY Media, Endemol Beyond, Lin Digital, StyleHaul, The Street, and Whistle Sports Network.

They join seminal NewFronts presenters such as AOL, Google/YouTube, Hulu, Yahoo, and Publicis’ DigitasLBi, the agency that got the whole NewFronts bandwagon rolling before turning over to the IAB to manage.

The number of suppliers pitching will rise to 33 this year, which the IAB said is an increase of 50% from 2014, which featured 22 companies.

advertisement

advertisement

In addition to serving as the event’s host and organizer, the IAB and its Digital Video Center of Excellence will produce a special research luncheon to release “new studies focused on the digital video medium.”

Companies participating in the extravaganza produce and manage their own, invitation-only events. (See schedule below.)

Week #1

Monday
4/27

Tuesday
4/28

Wednesday
4/29

Thursday
4/30

Friday
5/1

Breakfast:
9:00–11:00AM

The New York Times

Maker Studios

Hulu

Time Inc.

News Corp

Lunch:
12:00–2:00PM

BuzzFeed

Mode Media

Sony Crackle

11:30AM-1:00PM

Lin Digital

Time Warner Cable

Afternoon:
3:00–5:00PM

Bloomberg Media

Condé Nast Entertainment

Refinery29

2:00-5:30PM

DigitasLBi

VICE

Evening:
6:00–8:00PM

Yahoo

AOL

Google/
YouTube

POPSUGAR


Vevo

 

 

 

 

 

 

 

WEEK #2

Monday
5/4

Tuesday
5/5

Wednesday
5/6

Thursday

5/7 

 

Breakfast:
9:00–11:00AM

National Geographic

Discovery Digital Media

 Whistle Sports Network

TheStreet.com

 

Lunch:
12:00–2:00PM

Fullscreen

Collective Digital Studio 


IAB NewFronts Research Lunch

 Endemol Beyond

 

Afternoon:
3:00–5:00PM

Machinima

StyleHaul 

 DailyMail.com/Elite Daily

 

Evening:
6:00–8:00PM

DEFY Media 

HealthiNation

 Beatport

Next story loading loading..