TV syndication company Twentieth Television is offering a new guarantee rating spin for advertisers this coming upfront period, heading in the opposite direction of major TV networks: a C1 rating … Read the full story by Wayne Friedman

Newspapers continue to make big strides online, with the combined digital audience for U.S. newspapers reaching a record 173 million in January 2015. That figure is the highest ever, up … Read the full story by Erik Sass

Four Senate Democrats have re-introduced a bill that would enable consumers to wield control over how information about them is used by data brokers. The Data Broker Accountability and Transparency … Read the full story by Wendy Davis

Effective May 1, Matt Seiler will step down as global CEO of IPG Mediabrands, replaced by Henry Tajer, who was named global COO in 2014. He will relocate full-time to … Read the full story by Steve McClellan

Following Nielsen's announcement Wednesday that it is acquiring data management platform eXelate, industry reaction was mixed. Opinions ranged from it being a smart, proactive hedge by the TV industry's currency … Read the full story by Tyler Loechner

Beleaguered McDonald's is aggressively stepping up its efforts to reassure consumers about the quality of its food and cultivate a healthier, more sustainable image with younger generations, in particular. Read the full story by Karlene Lukovitz

The once completely male-oriented Spike TV yesterday ballyhooed the growth of its female audience and vowed to continue to work toward evolving its dual-gender "co-viewing" in the coming year. "Co-viewing" … Read the full story by Adam Buckman

In a move that sends a powerful signal about the future of data-based audience targeting, Nielsen this morning announced a deal to acquire eXelate, a leading data management platform used … Read the full story by Tyler LoechnerJoe Mandese

New empirical research revealed Tuesday by a mix of respected industry experts made the case that marketers need to shift from a decades-old practice of "reach optimization" to new methods … Read the full story by Joe Mandese

Omnicom Media Group has entered into an upfront agreement with National CineMedia to bring Omnicom client brands to movie patrons across NCM's network. The deal, which will cover approximately $50 … Read the full story by Laurie Sullivan

As Nielsen begins implementing some of the biggest changes to its TV ratings methods since the introduction of the people meter, the world's biggest media buyers say the researcher is … Read the full story by Joe Mandese

A 30-year industry veteran, Brien, 53, most recently was a consultant, board advisor and investor in advertising technology start-ups. Previously, he spent seven years at IPG, including two stormy years … Read the full story by Steve McClellan

CBS Interactive has started a new group, Studio 61, to create custom-branded content for marketers. The dedicated in-house team is charged with producing custom content running on CBS Interactive platforms … Read the full story by Wayne Friedman

A fourth-quarter 2014 slowdown in broadcast TV advertising came primarily from automotive and financial service/real estate marketers. Automotive companies -- the biggest category, with a 14% share -- slipped 5% … Read the full story by Wayne Friedman