The award comes shortly after a decision by the consumer care and pharma giant to consolidate its U.S. assignment with the Interpublic agency, which was created eight years ago as … Read the full story by Steve McClellan
Amid growing concern over online advertising fraud, the Media Rating Council has issued new guidelines for digital media vendors and companies to follow in order to detect and filter out … Read the full story by Erik Sass
It's now pretty clear that a lot of digital video ad deliveries over the past few years were of suspect quality. That's not news to anyone in this industry. Most … Read the full story by Dave Morgan
The programmatic media-buying marketplace appears to be tightening up, with demand catching up with supply. While the volume traded in the marketplace continues to expand at a breathless rate, the … Read the full story by Joe Mandese
TiVo this morning unveiled a new pricing strategy for its TV ratings service that is likely to get the attention -- and market share -- of the audience measurement community: … Read the full story by Joe Mandese
That's according to a just issued third-quarter trend report from Dentsu Aegis Network's iProspect based on an analysis of 1,300 Google AdWords accounts totaling 135,000 campaigns. Read the full story by Steve McClellan
I came to praise "Donny!" -- not bury him. But with this "alternative comedy," which comes from Left/Right, the same producers of "Odd Mom Out," he does an awfully good … Read the full story by
I am Ahab, and the media economy is my whale. What you are about to read is the consequence of my own, personal, perfect storm. Read the full story by Bob Garfield
If you read Thursday's post, you know one of two things: Either I'm really naive about the way DMPs price themselves, or I've uncovered an important insight about the shift … Read the full story by Joe Mandese
The ad industry's Trustworthy Accountability Program is unveiling a new anti-fraud initiative with two components -- a registry of "verified" companies, and a new payment-identification system. Read the full story by Wendy Davis
In 2010, smartphone users won the right to jailbreak their phones in order to install new software or apps. Now that right is being extended to tablets and smart TVs. Read the full story by Wendy Davis
Satellite TV operator DISH this morning said it is rolling out a programmatic media-buying platform that will enable advertisers and agencies to target and serve ads on an "impression-by-impression" level … Read the full story by Wayne FriedmanJoe Mandese
IBM this morning announced it had acquired the Weather Co., which operates the Weather Channel, Weather Underground and extensive digital assets. And yes, it's all about Watson. Read the full story by P.J. Bednarski
In an excellent essay earlier this year, philosopher Thomas Wells argued that "Advertising is a natural resource extraction industry, like a fishery. Its business is the harvest and sale of … Read the full story by Kaila Colbin
Online publishing is growing fast, and fraudulent advertising schemes are growing right along with it. Distil estimates that roughly one-third of all online ad spending gets hijacked by fraudulent ad … Read the full story by Erik Sass
It's been awhile since we checked in with the team at independent trading desk Accordant Media, so I was delighted when Founder-CEO Art Muldoon offered a scoop on their third-quarter … Read the full story by Joe Mandese
Saying that "somewhere, somehow in every tech stack there must be some tomfoolery," the online ad tech industry has hired K-Also-2, oh, and R, a multinational private equity firm, specializing … Read the full story by George Simpson
One of the most cliched observations about contemporary television is that we're blessed to be living in a new Golden Age of TV. And as sick as I am of … Read the full story by Gary Holmes