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The Federal Communications Commission has rejected advocacy group Consumer Watchdog's request to impose new privacy regulations on Facebook, Google and other Web companies. Read the full story by Wendy Davis
News
Less than one week after eBay Enterprise Marketing Solutions broke free from its former parent company, eBay, it acquired the performance digital agency Digital Net Agency under its new owners … Read the full story by Laurie Sullivan
Commentary
In a year in which the endless run-up to the presidential election has been all about the outliers, Donald Trump hosts "Saturday Night Live" this weekend, and again proves himself … Read the full story by
News
Lesser -- previously global CEO at GroupM programmatic platform Xaxis -- succeeds Kelly Clark, who the company confirmed earlier this week was stepping down. Lesser is succeeded by Brian Gleason … Read the full story by Steve McClellan
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In a move that extends its reach deep into the influential world of marketing-mix modeling, Neustar has acquired MarketShare for $450 million. The move is the second big acquisition made … Read the full story by Joe Mandese
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The Mobile Marketing Association released its recommendations for mobile native advertising best practices today. For publishers looking to make ads on their apps and platforms seem like a part of … Read the full story by Ben Frederick
Commentary
On the same day Amazon posted its latest batch of original TV pilots to gauge audience interest before moving into full production of shows, "The Wall Street Journal" reported on … Read the full story by George Simpson
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YouTube gained a new playlist Thursday filled with videos rooted in virtual reality, allowing viewers to visualize depth. The experience through Google Cardboard supports 360-degree videos, including
a "Hunger Games" … Read the full story by Laurie Sullivan
Commentary
Beginning today, readers may start noticing something different about our content. Hopefully, it will be better. One thing's for sure, you'll be seeing less of it. We are introducing some … Read the full story by Joe Mandese
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Moat, Integral AdScience, comScore and DoubleVerify are a select set of third-party vendors that have been approved to report ad viewability on YouTube. The shift begins with Moat in early … Read the full story by Laurie Sullivan
Commentary
The current GE campaign, "What's the Matter with Owen?," is sheer brilliance because it does what good advertising should do. It embraces an element of truth, no matter how uncomfortable … Read the full story by Cory Treffiletti
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Les Moonves, president/chief executive officer of CBS Corp., in an earnings phone call said many TV networks showed some weakness in the overall TV advertising market during the upfront with … Read the full story by Wayne Friedman
Commentary
Mozilla's newest version of Firefox, released today, enables users to block third-party ads and prevent data collection by ad networks, analytics companies and social widgets such as Facebook's "like"
button. Read the full story by Wendy Davis
Commentary
Originally, I was going to title this post "Universe," because that's what it's really about. But I decided it might seem derivative of a column we've already published -- "Universal … Read the full story by Joe Mandese
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Activision Blizzard, which markets blockbuster console and games such as "Call of Duty," "World of Warcraft" and a thousand or so other titles, is paying $5.9 billion in cash to … Read the full story by Thom Forbes
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In a deal being announced today with one of the world's largest aggregators of mobile user identities and behaviors, Nielsen's eXelate unit will dramatically expand its footprint of data identifying … Read the full story by Joe Mandese
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eBay used the PayPal split in July to shed itself of its enterprise businesses, selling it to a consortium of private equity investors for $925 million, one of which sold … Read the full story by Laurie Sullivan
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In what likely is the biggest deal of its kind since ExactTarget was acquired by Salesforce.com in 2013, another leader in the email marketing services industry has been acquired for … Read the full story by Joe Mandese
Commentary
VW played three-card Monte with 11 million customers, a number of major governments and one very prominent atmosphere. And it's sticking with Das Auto? Read the full story by Bob Garfield
Commentary
Read the full story by Stan Mack
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The new guidelines have been a key component of the industry's privacy initiative since they were introduced in 2010, but some recent reports have challenged whether they effectively communicate how … Read the full story by Wendy Davis
Commentary
It's now pretty clear that a lot of digital video ad deliveries over the past few years were of suspect quality. That's not news to anyone in this industry. Most … Read the full story by Dave Morgan
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The award comes shortly after a decision by the consumer care and pharma giant to consolidate its U.S. assignment with the Interpublic agency, which was created eight years ago as … Read the full story by Steve McClellan