News
Major League Baseball has announced a partnership with Sport Integrity Monitor (SportIM), a London-based sports data and tech firm, for real-time monitoring of betting lines. Read the full story by Felicia Greiff
Commentary
Frame-for-frame, joke-by-joke, it's probably the funniest thing buzzing around in adland: I refer to "Jane St.," the almost-four-minute video satirizing "Femvertising," the girl-power marketing
trend. Read the full story by
News
Industry ratings watchdog the Media Rating Council today issued updates to its guidelines for mobile viewable impression measurement, including a requirement for an ad fully "loaded" to be counted
for … Read the full story by Joe Mandese
News
As leading retailers increasingly focus on ecommerce spread over the Thanksgiving weekend, a new study says winning those digital sales may be just as difficult, with 78% who intend to … Read the full story by Sarah Mahoney
Commentary
From an outsider's perspective, the care, effort and data science that can go into making a seemingly minor change in the user experience can look like madness. Who cares enough … Read the full story by Ben Frederick
News
Apple is reportedly talking with several major banks about rolling out a mobile peer-to-peer payment system as early as next year that would compete with apps such as PayPal's Venmo … Read the full story by Thom Forbes
News
Angie's List Wednesday confirmed it had received an unsolicited proposal from IAC/InterActiveCorp to acquire the company for $8.75 per share in cash. IAC also indicated its willingness to consider a … Read the full story by Laurie Sullivan
News
Fox Business network posted solid viewership results with the latest Republican Presidential Debate -- but the lowest of the four events so far. Nielsen estimates are that Fox Business, the … Read the full story by Wayne Friedman
News
Veteran marketing executive Wendy Clark joins DDB from Coca-Cola North America, where she served as president of sparkling brands and strategic marketing. Earlier, she was SVP advertising at AT&T.
Clark … Read the full story by Steve McClellan
News
Cadillac is taking the fashion connection pretty literally. The brand partnered with Gilt around a curated Cadillac Capsule Collection, styled by designer and fashion maven Nick Wooster, available
exclusively on … Read the full story by Karl Greenberg
News
Pinterest wants to act more like Google and become a "discovery engine." On Monday it began offering a feature that lets users search on its site without using text. The … Read the full story by Laurie Sullivan
News
Yieldbot on Monday will release an open-source header bidding framework it calls Pubfood.js, giving publishers a new tool to attract budgets from search marketers reaching into display advertising to
broaden … Read the full story by Laurie Sullivan
Commentary
My Fellow Americans: Let me tell you about media propaganda. The liberal elites who wish to destroy me keep spouting propaganda about my "involvement" with Mannatech -- yes, that's right, … Read the full story by Bob Garfield
News
The Federal Communications Commission has rejected advocacy group Consumer Watchdog's request to impose new privacy regulations on Facebook, Google and other Web companies. Read the full story by Wendy Davis
News
Less than one week after eBay Enterprise Marketing Solutions broke free from its former parent company, eBay, it acquired the performance digital agency Digital Net Agency under its new owners … Read the full story by Laurie Sullivan