"The ad agencies' brand-safety conspiracy turned competition in the market for ad-buying services on its head," FTC Chairman Andrew Ferguson said in a statement, adding, "The antitrust laws guarantee participation … Read the full story by Wendy DavisJoe Mandese

The FTC calls brand safety initiatives censorship, but judges say the First Amendment only prohibits the government, not private companies, from suppressing speech. Read the full story by Wendy Davis

"We are deeply grateful for his contributions and look forward to building on the strong foundation he has created," ANA Chair Dean Aragon said in a statement, announcing a "comprehensive … Read the full story by Joe Mandese

The ANA wants the FTC to refrain from reviving key provisions of the 2024 click-to-cancel rules, which aimed to make it easier for consumers to terminate recurring subscriptions. Read the full story by Wendy Davis

Google announced Wednesday that it will phase out Dynamic Search Ads (DSA), and upgrade all advertisers to AI Max for Search powered by artificial intelligence. Read the full story by Laurie Sullivan

The brand hopes its festival marketing strategy can help the toy brand reignite Gen Z fandom. Read the full story by Sarah Mahoney

Citing its recent settlements with Dentsu, Publicis and WPP over alleged ad boycotts, the FTC has dropped its demand that NewsGuard turn over a host of data -- including information … Read the full story by Wendy Davis

The venerable brand of rolling papers is greeting the upcoming 4/20 "pot holiday" by sponsoring music-centered festivals in six states this weekend. Read the full story by Les Luchter

*"The Gauge and Media Distributor Gauge do not reflect Nielsen's currency TV ratings." Read the full story by Joe Mandese

The news that "Jersey Shore" is about to have its final farewell season raised a question: Wait a minute - "Jersey Shore" is still around? Read the full story by Adam Buckman

"AI continues to be a tailwind for Publicis," CEO Arthur Sadoun stated, reporting that AI tech now accounts for 86% of the holdco's revenue. Humans, not so much. Read the full story by Joe Mandese

A jolting 95% of businesses haven't seen ROI from their internal AI projects. Read the full story by Rob Williams

The media plan was a tool, and like every tool in this industry, it will be replaced by a better one. Read the full story by Cory Treffiletti