Medium seems to be undergoing a transformation from blogging platform to publishing platform, and the change is paying off. The company has raised another $50 million, just a few months … Read the full story by Sara Guaglione

The IAB and PwC found U.S. digital ad revenue reached $60 billion in 2015. mobile in particular saw a big boost, growing 66% from $13 billion in 2014 to $21 … Read the full story by Felicia Greiff

BOSTON -- The advertising, media and marketing technology community demonstrated just how strong it truly is here Wednesday during an OMMA Boston conference that covered both very current issues like … Read the full story by Joe Mandese

Ghostery, which offers consumers the ability to block third-party ads, wants to work with Internet service providers to enable ad blocking at the network level. Read the full story by Wendy Davis

The report also projected that activation spending will top $740 billion by 2020. It is the first study to provide a clear definition of brand activation and to measure the … Read the full story by Tanya Gazdik

National advertising commercial loads fell slightly at three network groups during March -- as overall national TV ad loads remain steady. Fox was down to 9.6 minutes per hour from … Read the full story by Wayne Friedman

Sapient was included in the calculation of organic growth for the first time since Publicis Groupe acquired it last year. CEO Maurice Levy confirmed acquisition talks on an investor call … Read the full story by Larissa Faw

As the 2016-17 upfront -- and NewFront -- pitch season approaches, an influential Wall Street analyst this morning told investors to shift their attention back to the "value" of network … Read the full story by Joe Mandese

The White House has thrown its support to the Federal Communications Commission's proposal to issue new set-top box rules aimed at enabling consumers to more easily watch television programs on … Read the full story by Wendy Davis

Google made a strong push Wednesday into the budding multimillion-dollar addressable TV market with several features that will personalize television advertising in a way that is similar to how personalized … Read the full story by Laurie Sullivan

Nielsen's Buy business unit -- its market data business for advertisers -- slipped 1% in revenue to $793 million and its Nielsen Watch unit -- its traditional media and digital … Read the full story by Wayne Friedman

Are American taxpayers regressing to analog media? At least as far as tax preparation is concerned? That would seem to be the case based on an analysis of the Digital … Read the full story by Joe Mandese

In 2015, the U.S. interactive ad revenue reached $59.6 billion in 2015, up 20% compared with 2014, according to the IAB/PwC Internet Advertising Revenue Report 2015 Full Year and Q4 … Read the full story by Laurie Sullivan