COVER STORY
As Nielsen pushes its
“total audience” measurement system as the new currency for a hybrid TV and video advertising marketplace, some fundamental issues remain -- especially the fact that Nielsen will
effectively be adding many more sources of video viewing to the measured universe, and consequently, will fragment the TV/video advertising marketplace beyond anything Madison … Read the full story by Wayne Friedman
Commentary
Once Donald J. Trump swept Indiana, and then each of his remaining competitors tumbled off the stage, (metaphorically, of course, except for Carly Fiorina) he became the Republican presidential
nominee, … Read the full story by
News
MediaPost is asking a federal judge to unseal documents in the Federal Trade Commission's lawsuit against Amazon, which resulted in a finding that Amazon bilked parents for their kids' in-app … Read the full story by Wendy Davis
Commentary
Technology is starting to transform marketing, starting with how enterprises talk to consumers. We have websites, ecommerce, email and mobile apps. It's so much easier for customers and marketers to … Read the full story by Dave Morgan
News
Time Inc. is creating an advertiser-supported "over-the-top" video service anchored by 'People' magazine and 'Entertainment Weekly,' the company announced Thursday morning at a NewFront presentation
in New York. Another service, … Read the full story by Adam Buckman
News
CNN introduced advertisers to its storytelling startup, Great Big Story, and Time Inc. announced a new video network to a packed Gotham Hall. Read the full story by Felicia Greiff
News
Gannett today released a statement in response to Tribune Publishing Company's rejection of Gannett's acquisition offer, reaffirming their commitment to negotiating a deal with the company. Tribune
said Gannett's offer … Read the full story by Sara Guaglione
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The incumbent was twofifteenmccann, also part of Interpublic and which is headquartered in San Francisco. Deutsch, which will lead integrated brand creative and digital work, will manage the account
from … Read the full story by Steve McClellan
Commentary
"The future of media is visual," Mark Thompson said on Monday. The New York Times CEO was presenting the blue-chip news organization's slate of video series at the NewFronts at … Read the full story by J. Max Robins
News
With a growing list of original shows, Hulu positioned itself more like a TV network than an SVOD service at its upfront presentation in New York Wednesday morning. Read the full story by Adam Buckman
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From taxes and finance to privacy concerns and regulatory issues, the effects of this November's contests could be wide-ranging, particularly when it comes to control of the Senate. At the … Read the full story by Aaron Baar
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Havas has restructured its North American media group, promoting Lori Hiltz to CEO of global brands and naming former Mindshare chief Colin Kinsella to succeed her as CEO of Havas … Read the full story by Joe Mandese
Commentary
The first day of digital's NewFronts showed the growing marketing push for virtual reality content. plus interesting takes on gender issues and why traditional media just doesn't get it. Read the full story by P.J. Bednarski
News
Reality-competition shows get the most "live" viewing, while animated shows get the least of any genre of prime-time programming, according to Nielsen. It's a chance to better assess the "total" … Read the full story by Adam Buckman
News
Bernstein Research says TV advertising will weaken after big ad spending following NBC's Rio Summer Olympics in early August. Despite estimates of a strong TV upfront marketplace, ad activity will … Read the full story by Wayne Friedman
News
Ad spending on original digital -- both desktop and mobile -- programming has more than doubled since 2014, and those budgets have come primarily out of television, according to findings … Read the full story by Joe Mandese
Commentary
At last tally, there were a trillion competing streaming music and video services, with many more to come, offering exactly the a la carte selection we always thought we wanted. … Read the full story by Bob Garfield
Commentary
"Hillary would be a horrible president. The only thing she's got going is the woman's card." That, of course, is Donald Trump, the Republican "presumptive nominee" and freshly minted
Tele-Prompter-reading-school … Read the full story by