News
In a letter to the ANA membership that was issued today, Chairman Tony Pace said the agency community criticism of the report was unfounded. He insisted that the report is … Read the full story by Steve McClellan
Commentary
One morning last week, I woke up, tried to access Facebook, and discovered that I had turned into a giant bug. Oh, wait. That's Kafka. Wrong literary reference. While this … Read the full story by
Commentary
In the least surprising finding since the CDC revealed that more than one-third of U.S. adults are obese, an Association of National Advertisers investigation revealed that ad agencies have been … Read the full story by George Simpson
Commentary
This is a real Q&A with a real teenager. It has been edited only for length. Read the full story by Bob Garfield
News
The telecommunications giant wants to consolidate U.S. creative and media duties with a single holding company. The two contenders currently handle most of the business. Read the full story by Steve McClellan
News
The Interactive Advertising Bureau reported Thursday that U.S. Internet ad revenue reached a new high. Earnings came in at $15.9 billion in first-quarter 2016, up from $13.2 billion in the … Read the full story by Laurie Sullivan
Commentary
After a few months of relative quiet, the issue of transparency is once again rearing its ugly head, thanks to a recent report by the Association of National Advertisers (ANA) … Read the full story by Paolo Gaudiano
News
Interpublic and Omnicom have joined WPP's GroupM and Publicis in participating in an anti-piracy program developed by the Trustworthy Accountability Group. Read the full story by Wendy Davis
News
Apple confirmed Wednesday that it will introduce search ads in its U.S. App Store, validating a long-time rumor that it would launch a way to help developers and brands promote … Read the full story by Laurie Sullivan
Commentary
Indulge me. This may be wishful or magical thinking on my part, but I see a a connection between the tragic passing over the last several months of three incredible … Read the full story by J. Max Robins
News
Total day commercial TV ratings for the broadcast networks continued to show declines this past season -- with even lower results when not including sports programming. Read the full story by Wayne Friedman
Commentary
Last week was Christmas for the ad industry, as Mary Meeker released her annual report on all things digital, globally. If I were someone at Facebook, Instagram, Twitter, Pinterest or … Read the full story by Cory Treffiletti
News
WPP Investors supported company CEO Martin Sorrell's $100 million-plus pay package for 2015 in a vote at the firm's annual meeting in London today. But a significant minority -- about … Read the full story by Steve McClellan
Commentary
With the release of a long-awaited report related to media transparency from K2 (commissioned by marketer trade group the ANA), we expect that marketers will be made much more wise … Read the full story by Brian Wieser
News
The long-awaited study reports "pervasive" non-transparent activity within the media-buying ecosystem including numerous instances of rebates in the U.S. But the holding companies, noting that the
report is based totally … Read the full story by Steve McClellan
News
The Association of National Advertisers this morning released findings of an extensive probe into the "transparency," or lack thereof, of agency media-buying practices, and said it found the practice
of … Read the full story by Joe Mandese
News
The Supreme Court on Monday refused to hear Google's appeal of a decision that granted pay-per-click marketers class-action status in a long-running AdWords battle. Read the full story by Wendy Davis
News
GroupM global CEO Irwin Gotlieb has been named the 2016 recipient of the Advertising Research Foundation's annual "Erwin Ephron Demystification Award." Gotlieb, arguably the most powerful man on the
buy-side … Read the full story by Joe Mandese