Omnicom and WPP battled for the business in a review that began in June. In addition to creative and media, the scope of work includes digital, data and analytics. Read the full story by Steve McClellan
It's the dog days of August, and I'm stuck in mid-stick. So I figured I'd break away from all the heinous political stories eating away at our emotions and brains … Read the full story by
Now six days into the Olympics, NBC says it is meeting most if not all its business and viewing goals, including improved ad sales activity. NBC Sports Group Chairman Mark … Read the full story by Wayne Friedman
The finding was disclosed today by 4As President Nancy Hill, in a guest column she penned for Campaign US that detailed a recent survey by the agency trade organization. Almost … Read the full story by Steve McClellan
The diversity police are in town and CBS is Public Enemy No. 1. Fortunately, for those of us in New York, the "town" is Los Angeles, where some of the … Read the full story by Adam Buckman
Arianna Huffington, founder and namesake of The Huffington Post, is leaving the company to lead a new health and wellness startup called Thrive Global. The new startup is not a … Read the full story by Erik Sass
Earlier this week, Procter & Gamble, the world's largest advertiser, announced a surprising move. P&G CMO Marc Pritchard told the Wall Street Journal that the company won't necessarily buy less … Read the full story by Tobi Elkin
Did we need the Rio Games? Oh, yes, like we've never needed an Olympics before. They are a balm to screens everywhere. Read the full story by J. Max Robins
Superhumans and their exploits were on view Tuesday night on NBC, and it made for magical, mind-boggling TV. I'm talking, of course, about the U.S. women gymnasts and the men's … Read the full story by Adam Buckman
In a surprising shakeup, comScore Co-Founder Gian Fulgoni has been named CEO of the media audience measurement giant, replacing Serge Matta, who moves to executive vice chairman and an advisor … Read the full story by Joe Mandese
The good news, according to an analysis of second-quarter U.S. ad spending, is that the marketplace for all media suppliers expanded by $2.5 billion. The bad news for all but … Read the full story by Joe Mandese
While Google paid the racketeers, Facebook is vowing to take on the blockers who have vowed retaliation. An ad tech arms race has begun. Read the full story by Sean Hargrave
Walt Disney has announced two OTT initiatives for its powerful ESPN network group -- hoping to combat criticism the sports group might face when it comes to carriage on future … Read the full story by Wayne Friedman
Whether or not they employ ad blockers, desktop users will now be subjected to every ad that Facebook wants them to see. Increasingly threatened by the ad-averting software, the social … Read the full story by Gavin O'Malley
Hulu's founding service -- the advertising-supported, no fee TV programming platform -- is ending. The digital video platform's original service, which started up in 2007, will be coming to an … Read the full story by Wayne Friedman
Please forgive me for posting about media -- not about marketing, not about reach, not about engagement, but something more fundamental. Namely: why bother? I ask this during a moment … Read the full story by Bob Garfield
Dentsu Aegis this morning said it has acquired a majority stake in Merkle Group, one of the largest and fastest-growing performance marketing agencies in the U.S. Terms were not disclosed, … Read the full story by Joe Mandese
There is a referendum on gender happening in advertising. Painful as it is, the good news is that lately, progress is occurring at the speed of the 24/7 news cycle, … Read the full story by