NBC has pulled in 52% of all automotive national TV spending over the past 14 days, August 5 to August 18, for the Rio Games -- $168.2 million out of … Read the full story by Wayne Friedman

The fight for Viacom has ended, with the Redstone family winning control over embattled chairman/CEO Philippe Dauman, who is on his way out. Dooley -- who will work with the … Read the full story by Wayne Friedman

It's the end of an era as the curtain comes down on Gawker.com after 14 years prodding and pontificating on the media industry. Most of Gawker.com's current editorial staff will … Read the full story by Erik Sass

TV ratings will tell you how many people are watching a show, and even their approximate age (within various ranges). But how do viewers really feel about the shows they're … Read the full story by Adam Buckman

Maybe it's just me, but I feel marketing conference experiences are becoming a grind. I think there's too much bad and ugly going on to offset the good. That is, … Read the full story by Ted McConnell

In July, broadcast networks had between 76% and 82% reach in the U.S. -- with reach defined as homes watching each network for at least one minute in the month, … Read the full story by Wayne Friedman

Cable TV networks were down 7% in 18-49 viewers to 15.7 million, per MoffettNathanson Research, for Nielsen's C3 rating -- average commercial ratings plus three days of time-shifted viewing. Read the full story by Wayne Friedman

National TV ad spending rose 3.3% in the second quarter, driven by cable networks, which rose 6.5% during the period. Broadcast national TV was flat from the second quarter a … Read the full story by Wayne Friedman

Automotive companies are dominating NBC's Olympic TV coverage so far. Four of the top ten Olympic spenders on NBCUniversal's NBC broadcast network and its cable networks are automotive through ten … Read the full story by Wayne Friedman

With more than half the Olympics events completed -- through 10 days of TV coverage -- NBC Television Network is still well behind in viewers compared to the London 2012 … Read the full story by Wayne Friedman

That's according to Pivotal Research analyst Brian Wieser. However, the impact on profitability for WPP and Omnicom, which won the consolidated AT&T account last week, is harder to assess, Wieser … Read the full story by Steve McClellan

Omnicom and WPP battled for the business in a review that began in June. In addition to creative and media, the scope of work includes digital, data and analytics. Read the full story by Steve McClellan