Nielsen says 96% of all U.S. homes with TV sets are getting traditional TV signals via broadcast, cable, DBS or telco, or having a broadband Internet connection -- an increase … Read the full story by Wayne Friedman
If you ever get the chance to see Erin Yogasundram present, you should. Erin is the 24-year-old CEO and founder of Shop Jeen, a "playground for Gen Z and young … Read the full story by Josh Engroff
Gallup, as they are wont to do, asked just a shade over 1,000 Americans if they had positive or negative views of various industries. After some voodoo math (subtracting the … Read the full story by George Simpson
I'm not sure if you've heard the news: Syria is a pile of rubble, Zika is headed north, the planet is burning to a cinder, but the big story on … Read the full story by Bob Garfield
Taxi fleets are projected to be fully automated within the next several years, which might also create new in-car marketing opportunities. The exact time frame appears to be unclear, with … Read the full story by Chase Martin
Adtech is IBM in 1984. Brandtech is Apple. The good news is that these huge advertisers and huge budgets have funded the creation of an incredible system that will totally … Read the full story by Alex Bogusky
With all eyes peeled toward financial questions surrounding one of the largest media researchers -- comScore -- another biggie, Germany's GfK, reportedly has put itself on the block. According to … Read the full story by Joe Mandese
"Lower prices and job growth will stimulate more holiday shopping activity this year. On the other hand, falling prices will create a tough environment for top-line retail sales growth." Read the full story by Sarah Mahoney
When Facebook gobbled up WhatsApp in 2014, everyone assumed that the social giant would wreck the app by betraying its strict privacy standards. It was believed to be only a … Read the full story by Gavin O'Malley
I've written a couple of times recently about my views on the rise of marketing technology and its implication for our industry. Lots of folks have been reacting to it, … Read the full story by Dave Morgan
British newspaper "The Guardian" is publicly admitting that it pays rebates to ad agencies, although it isn't sharing an actual dollar (or pound) figure. The disclosure is important because it … Read the full story by Erik Sass
While still growing at a respectable clip, Instagram is behind Snapchat. Indeed, the social sensation recently surpassed Instagram as the top social destination among teens. But the Facebook unit's monthly … Read the full story by Gavin O'Malley
Following historic seasonal patterns, the U.S. ad marketplace crashed to its lowest point so far this year in July, but nonetheless showed gains vs. the same month in previous years. … Read the full story by Joe Mandese
This week, Federal Trade Commission Chairwoman Edith Ramirez offered some advice to online ad companies: Don't track people who don't want to be tracked. Read the full story by Wendy Davis
The comScore write-down comes amid an internal financial audit at the measurement company, which has resulted in a sharp drop in its market value, according to WPP. The holding company … Read the full story by Steve McClellan
When "I Am Cait" became, as Perez Hilton noted, "I Am Cancelled," the demise, after only two seasons, of the series that chronicled Olympian Bruce Jenner's transition to transgender woman … Read the full story by J. Max Robins
It happened again when I was on the phone with an emerging technology analyst. He asked, "When you say AI, what exactly do you mean?" AI is a term that … Read the full story by Sarah Fay
"What better way to reveal the new engine than to bring our customers behind the scenes to see how it's made firsthand," Harley-Davidson's Dino Bernacchi tells "Marketing Daily." Read the full story by Tanya Gazdik
The good news for social media's ad supply chain is that marketers have tripled their social media marketing budgets over the past seven years, and it now represents 11.7% of … Read the full story by Joe Mandese
U.S. ad spend is expected to rise 5.8% to a record high of $178 billion -- double the amount projected for the overall U.S. economy. Read the full story by Wayne Friedman
Following its official weekend announcement of a change in leadership in Viacom -- seemingly ending months of a rough corporate battle --- the big media company's stock took an opening … Read the full story by Wayne Friedman
NBC has pulled in 52% of all automotive national TV spending over the past 14 days, August 5 to August 18, for the Rio Games -- $168.2 million out of … Read the full story by Wayne Friedman