We may never know what Dentsu Aegis Network paid to acquire independent agency trading desk Accordant this week, but whatever the price was, its Tokyo-based parent Dentsu will likely need … Read the full story by Joe Mandese

Facebook is encouraging brands and their technology partners to better optimize their mobile sites by minimizing landing page redirects, plug-ins and link shorteners. Read the full story by Gavin O'Malley

The State of Advertising Talent report from smith & beta found that 43% of queried agency employees feel their shops are not prepared to deliver the advanced digital work being … Read the full story by Larissa Faw

Although cable TV networks continue to reap overall benefits from this political election season, the big news cable leader got a bit of mixed news for the month of August. Read the full story by Wayne Friedman

Pay TV providers lost a record 812,000 subscribers in the second quarter of his year -- largely due to consolidation of AT&T fiber-based U-Verse service with satellite TV provider DirecTV. Read the full story by Wayne Friedman

The new client-dedicated agency will be overseen by Wendy Clark, North America CEO at DDB, who led the Omnicom pitch. The account was previously shared by DDB and Publicis Groupe's … Read the full story by Steve McClellan

About a third of native ad placements fail to comply with federal disclosure guidelines, according to an analysis released this morning by a leading native advertising developer. More significantly, publishers … Read the full story by Joe Mandese

Nielsen says 96% of all U.S. homes with TV sets are getting traditional TV signals via broadcast, cable, DBS or telco, or having a broadband Internet connection -- an increase … Read the full story by Wayne Friedman