COVER STORY
Food marketing to Millennials can be a tough chore for even the best of companies. And for an old-line beverage brand, that may be a harder task. That is what PepsiCo’s Lipton brand was up against -- the goal to reimagine its iced tea line, beverages and tea bags -- for a new generation of … Read the full story by Wayne Friedman
CommentaryWe may never know what Dentsu Aegis Network paid to acquire independent agency trading desk Accordant this week, but whatever the price was, its Tokyo-based parent Dentsu will likely need … Read the full story by Joe Mandese
- Commentary
"Forget all those variations on tiresome aviation ad cliches like offers of extra leg room or better WiFi," said the CMO of American Airlines in my mind, in a statement … Read the full story by
- News
For its third acquisition this year, Dentsu Aegis Network announced it will acquire programmatic firm Accordant Media. Read the full story by Tobi Elkin
- Commentary
The notion of cross-screen media is well-heeled by now. There are different names for it. "People-based" is good, since that would make it "consumer-centric." A "single view of the consumer" … Read the full story by Ted McConnell
NewsFacebook is encouraging brands and their technology partners to better optimize their mobile sites by minimizing landing page redirects, plug-ins and link shorteners. Read the full story by Gavin O'Malley
NewsThe State of Advertising Talent report from smith & beta found that 43% of queried agency employees feel their shops are not prepared to deliver the advanced digital work being … Read the full story by Larissa Faw
NewsAlthough cable TV networks continue to reap overall benefits from this political election season, the big news cable leader got a bit of mixed news for the month of August. Read the full story by Wayne Friedman
NewsPay TV providers lost a record 812,000 subscribers in the second quarter of his year -- largely due to consolidation of AT&T fiber-based U-Verse service with satellite TV provider DirecTV. Read the full story by Wayne Friedman
NewsThe new client-dedicated agency will be overseen by Wendy Clark, North America CEO at DDB, who led the Omnicom pitch. The account was previously shared by DDB and Publicis Groupe's … Read the full story by Steve McClellan
NewsAbout a third of native ad placements fail to comply with federal disclosure guidelines, according to an analysis released this morning by a leading native advertising developer. More significantly, publishers … Read the full story by Joe Mandese
- Commentary
Why is the media economy in free fall? The main thing is the infinite supply of content creating an infinite supply of ad inventory, driving CPMs down, down, down. Read the full story by Bob Garfield
NewsNielsen says 96% of all U.S. homes with TV sets are getting traditional TV signals via broadcast, cable, DBS or telco, or having a broadband Internet connection -- an increase … Read the full story by Wayne Friedman
- Commentary
If you ever get the chance to see Erin Yogasundram present, you should. Erin is the 24-year-old CEO and founder of Shop Jeen, a "playground for Gen Z and young … Read the full story by Josh Engroff
