News
"Transparency" was voted the "word of the year" for 2016 by members of the Association of National Advertisers. The finding, which is the third consecutive year the ANA has polled … Read the full story by Joe Mandese
News
Publicis Groupe is the latest holding company to confirm that one of its operating entities has been subpoenaed by the Department of Justice concerning its investigation into commercial production
practices … Read the full story by Steve McClellan
News
NBCU is not happy about the progress of Nielsen's highly anticipated Total Content Ratings -- the TV research company's effort to consolidate all traditional, digital, and other TV/video viewing under … Read the full story by Wayne Friedman
Commentary
I first met Amy Ingram through an email she sent to arrange a meeting with the CEO of a New York AI company. My exchanges with her were peppered with … Read the full story by Sarah Fay
News
The subscriber cover of the January 2017 issue will feature 9-year-old transgender girl Avery Jackson, who lives in the Midwest. The newsstand cover highlights individuals representing "a broad
spectrum of … Read the full story by Sara Guaglione
News
Soon, if these partner organizations -- each of which is a signatory of Poynter's International Fact Checking Code of Principles -- identify a story circulating on Facebook as phony, it … Read the full story by Gavin O'Malley
News
Web sites circulating fake news continued to use the Google AdSense online advertising service as of December 12, nearly one month after Google announced that it would it put new … Read the full story by Laurie Sullivan
News
Ad fraud appears in more than half (52%) of uncertified apps and in nearly one-tenth (8%) of certified app traffic, according to a new whitepaper released on Monday by Sizmek. Read the full story by Tobi Elkin
Commentary
Recently, I caught the tail end, so to speak, of a lavishly produced commercial -- a real holiday showstopper, involving a magical stagecoach, complete with gas lamps on the sides … Read the full story by
News
Hackers stole data associated with more than one billion Yahoo accounts in 2013, the company disclosed Wednesday. This breach is different from one announced in September, when it said a … Read the full story by Wendy Davis
Commentary
No sector is better prepared to take advantage of the current necessity for a radical shift from push to pull -- and to creatively make use of agile media purpose … Read the full story by Andrew Susman
News
The New York Times will kick off the 2017 NewFronts with a presentation the morning of May 1, 2017, and Mashable will wrap it up the afternoon of May 12th, … Read the full story by Joe Mandese
Commentary
Why has a succession of marketing chiefs tried to persuade us that Coke is a fixture in our larger emotional lives? It isn't. Coke is not, never has been and … Read the full story by Bob Garfield
News
Coca-Cola credited him with driving the introduction of smaller cans (which enable higher profit margins) and reformulations to reduce added sugar across the brand portfolio. Read the full story by Karlene Lukovitz
News
Age- and gender-based demographics -- a staple for targeting consumers in media plans and buys since the 1960s -- is still the predominant targeting criteria used by most ad agency … Read the full story by Joe Mandese
News
The agency was formed during a restructuring in spring 2015 with the name referencing the color wavelength between the purple-colored branding materials used for the previously acquired Walker Media
and … Read the full story by Larissa Faw
Commentary
In a recent survey of more than 2,000 consumers, MarketingCharts found that print ads (82%), followed very closely by TV ads (80%), had influenced a purchase for more respondents than … Read the full story by George Simpson
Commentary
There is an odd discontinuity in the online advertising business: brand versus direct response (DR). An opposing force, the pressure to integrate the purchase funnel, top to bottom, is increasing. … Read the full story by Ted McConnell
News
Federal Communications Commission Chairman Tom Wheeler will exit the agency on January 20, the same day that President-elect Donald Trump takes office. Read the full story by Wendy Davis
News
Consumer advocates are calling for new regulations for mobile health apps and wearables that can collect health related information. Read the full story by Wendy Davis
Commentary
Each year my friend Scott Brinker sits down to update his marketing-technology landscape, and each year he is amazed by the explosion of vendors he has to fit on a … Read the full story by Gord Hotchkiss
News
In one of the most aggressive cover story treatments of the President-elect yet, the January 2017 issue of "Harper's" depicts Donald Trump behind bars and features the cover lines: "Make … Read the full story by Joe Mandese
Commentary
I could not be more geeked up for the era of drone delivery. Sure, drones might invite the occasional unwelcome rendezvous with utility wires and prove less than reliable during … Read the full story by Larry Dobrow
Commentary
Interpublic Group's IPG Mediabrands announced Friday that its search and digital experience arm Reprise Media has a new global president. The agency appointed Tim Ringel to lead continuous growth and … Read the full story by Laurie Sullivan
News
Google Contributor, the subscription service that allowed users to see fewer ads on publisher sites for a fee, will close in January and reopen in early 2017 with a new … Read the full story by Laurie Sullivan