COVER STORY
There has
never been a better time to cover politics. Ratings are setting records for cable news networks, while subscriptions are rising for major newspapers, like The New York Times and The
Washington Post, thanks to piqued interest in coverage of the Trump White House, as well as legislative news on Capitol Hill. Washington insider … Read the full story by Sara Guaglione
News
The U.S. advertising market grew 3.8% in the second quarter of this year -- largely due to an 11% gain in digital media. National TV, however, brought down the overall … Read the full story by Wayne Friedman
News
TV's upfront advertising market for prime time over-delivered -- for both broadcast and cable networks -- with 6% more revenue versus the year before. Read the full story by Wayne Friedman
News
Agencies and their clients are far apart in terms of what they deem the most fair method of compensation, according to findings of a survey of advertiser and agency execs … Read the full story by Joe Mandese
Commentary
A new ANA survey has found that a majority of ANA members have taken a wide range of steps to address the transparency issue. While our survey shows that progress … Read the full story by Bob Liodice
News
Nearly one in five ad executives acknowledge that ad agencies now take payments directly from their media suppliers to offset downward compensation pressure from clients, according to results of a … Read the full story by Joe Mandese
Commentary
MediaPost is teaming with ad industry job-matching site Siftly on a salary survey of people working in media services agencies or departments. The survey should take about five minutes of … Read the full story by The Editor
Commentary
When a friend introduced me to Esther Dyson -- technology thought leader and investor -- I jumped at the chance to ask about her ideas on AI. Read the full story by Sarah Fay
News
Faced with reports of mobile video slowdowns, Verizon acknowledged on Friday that it was testing a new traffic management system. Read the full story by Wendy Davis
Commentary
Discussions of who aired what during live events such as O.J.'s parole hearing are no longer relevant, and we don't need a TV to find live content. Read the full story by Adam Buckman
News
The Interactive Advertising Bureau on Thursday released the final version of the IAB Standard Ad Unit Portfolio after a draft was released for public comment in 2016. The specs include … Read the full story by Laurie Sullivan
News
Company revenue was down 2.4%. Overall organic growth was 3.5%, although growth for North America was just 0.2%. Read the full story by Steve McClellan
News
"Improving organic growth is our number one imperative," said Arthur Sadoun during his first call with investors since taking over as CEO earlier this year. Read the full story by Larissa Faw
News
Media and entertainment industry executives have grown less confident about the economy, and cite the volatility of capital markets as their No. 1 concern, according to the 2017 edition of … Read the full story by Joe Mandese
News
The White House is endorsing Federal Communications Commission Chairman Ajit Pai's plan to revoke the centerpiece of the net neutrality rules. Read the full story by Wendy Davis
News
Media analysts suggest a possible deal could come in response to fast-moving industry changes, including generally declining subscribers for cable networks in traditional pay TV packages, as well as
bigger … Read the full story by Wayne Friedman
Commentary
The BBC did a very 21st-century thing: They gave the title character of "Doctor Who" a sex change. Read the full story by Adam Buckman
News
FTC Acting Chairwoman Maureen Ohlhausen is throwing her support behind a plan to reverse the current net neutrality rules. Read the full story by Wendy Davis
News
The consolidating ad-tech market just became more consolidated. As announced on Tuesday, Sizmek Inc., the data activation platform, has entered into a definitive acquisition agreement to purchase
Rocket Fuel Inc. … Read the full story by Philip Rosenstein
News
France's privacy regulators have asked Europe's highest court to decide whether the so-called "right to be forgotten" requires Google to censor its search results worldwide. Read the full story by Wendy Davis
News
Six marketers can proceed with claims against Facebook over allegations that it inflated video metrics, a judge ruled. Read the full story by Wendy Davis
News
NBCUniversal will shift from sister agency Maxus, which is being merged into MEC. Target is serviced by a dedicated agency, Team Arrow, which will now be folded into Essence. Read the full story by Steve McClellan
News
Around the country, a small sample of mobile users can expect to start seeing ads in their Marketplace product feeds. While Facebook isn't describing the ads as "native," they do … Read the full story by Gavin O'Malley
Commentary
Every day I get asked a version of the same question -- from clients, friends, job seekers and headhunters: "How should I use video?" It used to be a hard … Read the full story by Steven Rosenbaum
Commentary
The Emmys are beginning to seem like a kids' sports event where trophies are given out just for participating. Not to denigrate the great work being done all over the … Read the full story by Adam Buckman
News
Driven by a surge in mobile consumption, the "online" video advertising marketplace will become "mobile first" by 2018, according to an update of a long-term forecast released this morning by … Read the full story by Joe Mandese
News
In-theater ads in Screenvision's pre-show, called "Front + Center," will be included in more than 1,200 agency systems that use Strata. Read the full story by Wayne Friedman