COVER STORY
Billboard is a print institution; the music-focused brand will be 123 this November. John Amato, the 30-something president of The Hollywood
Reporter-Billboard Media Group, has led the company for just a fraction of its history. Yet during his four-year reign, the publication has seen revenue double. His dream is to
morph Billboard from “the biggest b2b publication for … Read the full story by Sara Guaglione
News
Following months of speculation, Facebook has officially introduced "Watch," its much-anticipated push into TV-like content. The move comes a year after Facebook introduced a "video tab" making it
easier for … Read the full story by Joe Mandese
News
Several sellers in the Amazon Forum are debating whether Amazon suppresses search results when a site visitor sorts by any category other than "relevance" or whether the organic search feature … Read the full story by Laurie Sullivan
Commentary
The agency holding companies continue to find themselves the pariahs of the industry, implicated in dubious media-buying practices, non-transparent digital media processes - and now by murky
advertising production practices … Read the full story by Maarten Albarda
News
Snap failed to meet analyst expectations for the second straight quarter, although daily active users and ad spend grew. Tie-ins with Time Warner and the opt-in Map feature have some … Read the full story by Gavin O'Malley
News
"We really wanted to re-engineer the marketing machine at Macy's and it has a lot of moving parts," says CEO Jeff Gennette, in a conference call. Read the full story by Sarah Mahoney
Commentary
In the 1970s and '80s, agencies would seek to fulfill client business and marketing goals on TV by grouping prospects into broad descriptions of desired gender and age, say "women … Read the full story by Dave Morgan
News
National TV ad revenues were down 1% in Q2 -- an improvement from the 3% decline in Q1 -- yet challenges remain. Read the full story by Wayne Friedman
Commentary
Producer and TV cult leader Seth MacFarlane blasts off into live-action space this fall in a one-hour series that is part comedy, part action-adventure and part "Star Trek" spoof. Read the full story by Adam Buckman
News
At a time when Madison Avenue increasingly shifts from inferring information about consumers from research, surveys and meta data to tracking people's actual identities and behaviors, a new "week" of … Read the full story by Joe Mandese
News
Google plans to change the options it gives advertisers for excluding categories of sites for the Display Network in AdWords. Several site categories are being eliminated, while a few are … Read the full story by Laurie Sullivan
News
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by our editors
(no fees, obviously) and … Read the full story by The Editor
Commentary
The problem is that Sinclair has a conservative slant to its newscasts. Sinclair is in the media watchdogs' crosshairs because it's the largest single owner of local TV stations in … Read the full story by Adam Buckman
Commentary
The Fox Broadcasting Network reportedly wants to change its affiliate associations with 26 Sinclair TV stations -- and strike a deal with a smaller TV station group, ION Media Networks. Read the full story by Wayne Friedman
Commentary
The most important takeaway for investors is that this study, like the media transparency report released in June of last year, could serve as a catalyst for advertisers to more … Read the full story by Brian Wieser
News
The Association of National Advertisers has just released its highly anticipated report on commercial production practices today, concluding that marketers need to do a far better job of stewardship
over … Read the full story by Steve McClellan
News
As part of its widely anticipated effort to start an ESPN streaming service, Disney said it would buy another 42% of the BAMTech streaming platform for $1.6 billion -- after … Read the full story by Wayne Friedman
News
A report rounding up some of the internet's most respected and pioneering experts suggests some mixed signals for its near and distant future. The report, released Thursday by the Pew … Read the full story by Joe Mandese
Commentary
One week ago today, John Flannery took over as the new CEO of General Electric. He's only the third person in the past 36 years to have held the role. … Read the full story by Gord Hotchkiss
News
The company's Dentsu Aegis Network-the unit that manages its operations outside Japan-posted a 2.7% organic decline in Q2 and just a tiny bit of growth (0.1%) for the first half. … Read the full story by Steve McClellan
News
For the first half of the year, MDC's revenue increased 13.8% to $735.2 million with organic revenue growth of 8.7%. Net new business totaled $51.6 million thanks to wins from … Read the full story by Larissa Faw
News
Time Warner is a tainted name and has been for a while, says Robert Passikoff, founder and president of Brand Keys, Inc. Read the full story by Tanya Gazdik