Google has pulled together about 20 mobile apps to help Floridians make it through the next 72 hours, as they wait for Hurricane Irma to reach land. Read the full story by Laurie Sullivan

Hurricanes Harvey and Irma could have a significant effect on the pay TV provider businesses. Homeowners might look to accelerate cord-cutting and sign on to more digitally delivered TV network … Read the full story by Wayne Friedman

Equifax, which not only stores extremely sensitive financial data for 820 million consumers, 91 million businesses and 7,100 employers worldwide but also markets credit-monitoring and identity-theft protection products, disclosed yesterday … Read the full story by Thom Forbes

"The FTC has decided it's really important to be active in this space," says one advertising lawyer. Read the full story by Wendy Davis

Concerns over accelerating cable TV subscriber losses sparked a steep sell-off of big media stocks. Comcast expects to report a loss of 100,000 to 150,000 subscribers during the third quarter … Read the full story by Wayne Friedman

Maybe you weren't early to bitcoin. Maybe you missed the boat on ethereum. But you still want to get rich, right? Announcing the next big cryptocurrency opportunity: LyfeCorp. Get in … Read the full story by Joe Marchese

When I was growing up in the '60s in Botswana and South Africa, there was a bit of conventional wisdom among those who ventured into the vastness of the Kalahari … Read the full story by Ted McConnell

What does Facebook know that the U.S. Census Bureau doesn't? I ask because the social giant is claiming that its Ads Manager can potentially reach 41 million 18-to-24s within the … Read the full story by Gavin O'Malley

"A small business owner who wants to begin a new venture today would not be adequately supported by mobile only service," 12 Senate Democrats tell the FCC. Read the full story by Wendy Davis

A few columns ago, I mentioned one of the aspects troubling me about technology: the shallowness of social media. I had mentioned at the time that there were other aspects … Read the full story by Gord Hotchkiss

Developed in China, the search engine is aimed at helping brands understand how customers feel. Microsoft describes it as a way to process and collect opinions from data on specific … Read the full story by Laurie Sullivan

The appointment is effective later this month. Weisman will lead marketing, product innovation, field marketing, consumer insights and advertising, as well as the brand's digital and consumer packaged goods (CPG) … Read the full story by Larissa Faw

Verizon Communications will feed data to its new advertising business collected from an opt-in rewards program that allows wireless subscribers to earn credits for concert tickets, movie premieres and phone … Read the full story by Laurie Sullivan

Yet more research shows marketers love influencers -- but still have no idea how they should measure their value. Read the full story by Sean Hargrave

If you have spent any time around this business, you know that hyperbole is simply the lingua franca of ad tech. More always seems to be better in the eyes … Read the full story by George Simpson

The Farmers Insurance's campaign tag line, perfectly delivered by Oscar-winning actor J. K. Simmons, is: "We know a thing or two, because we've seen a thing or two." I love … Read the full story by Maarten Albarda

WPP's Brand Union is appointing Vincent Roffers as its first U.S. executive strategy director to help refine the agency's strategic approach to brand-building. Read the full story by Larissa Faw

Google created a new Analytics cookie and made changes to AdWords Terms & Conditions in response to Apple's implementation of its Intelligent Tracking Prevention technology for iOS 11 scheduled for … Read the full story by Laurie Sullivan

The bankruptcies of brick-and-mortar retailers Radio Shack and H.H. Gregg and the heavy push by Amazon in consumer electronics have created a "mass realignment" of consumer electronics' digital sales, says … Read the full story by Aaron Baar