NewsIt is not uncommon for media buyers to place ads targeting religious groups or belief systems, but an expose by investigative news organization ProPublica found the inverse is true too … Read the full story by Joe Mandese
- Commentary
Remember when propaganda used to be straightforward? It came in the form of leaflets, flyers, treatises. It was aired on state-run television and broadcast on state-run radio. In its more … Read the full story by Kaila Colbin
CommentaryIt seems to me the science of AI (technology that artificially replicates the way the human brain perceives, reacts and learns) is regularly underappreciated. We naturally take for granted the … Read the full story by Sarah Fay
NewsMarketers are currently spending an average of 16% of their marketing budgets on technology, according to an analysis of the so-called "martech" market released this morning by London-based WARC. That … Read the full story by Joe Mandese
- News
The major online ad organizations are urging Apple to retreat from its "unilateral and heavy-handed" decision to revise Safari's privacy settings. Read the full story by Wendy Davis
- News
The tech titan is offering new "monetization eligibility standards," which outline acceptable publishers and content. In addition, Facebook is expecting that publishers have an authentic, established presence on the network. Read the full story by Gavin O'Malley
- News
Bernstein Research says "average audiences on kids' networks are literally half of what they were six years ago" -- about 1.25 million average viewers, down from roughly 2.5 million in … Read the full story by Wayne Friedman
- Commentary
They're called the "duopoly" of online advertising. Facebook and Google account for 75% of the U.S. digital ad spend - and almost all of its growth, according to the Interactive … Read the full story by Scott Gillum
NewsApple executives once again took to the stage yesterday to unveil its new devices and operating systems in the new Steve Jobs Theater on the Apple campus. They unveiled, as … Read the full story by Thom Forbes
NewsThe agency cited pockets of macroeconomic troubles worldwide. Despite some uncertainties in the U.S., that market seems to be holding its own. Read the full story by Larissa Faw
NewsFollowing other big media agencies' advertising downgrades, eMarketer is lowering its estimates for total U.S. TV advertising in 2017 -- projecting just a 0.5% increase over the year before. The … Read the full story by Wayne Friedman
- Commentary
For cable and streaming services, yes. For broadcast series, not so much. Some shows generate a considerable amount of buzz before they premiere, while others tend to fly under the … Read the full story by Steve Sternberg
NewsDue to disruptions caused by Hurricane Irma in the homes of panelists located in the affected areas, Nielsen has informed clients that ratings for some metered markets will be excluded … Read the full story by Joe Mandese
NewsNielsen Tuesday updated clients on release dates for data impacted by the disruption of its processing systems, due to Hurricane Irma. "We are in the process of recovering from Hurricane … Read the full story by Joe Mandese
NewsWalmart will match customer donations to the American Red Cross two-to-one, up to $10 million, to support hurricane relief efforts, in addition to the $20 million previously pledged. Read the full story by Tanya Gazdik
- News
Equifax, which not only stores extremely sensitive financial data for 820 million consumers, 91 million businesses and 7,100 employers worldwide but also markets credit-monitoring and identity-theft protection products, disclosed yesterday … Read the full story by Thom Forbes
- News
"The latest research and econometric analysis shows that, without the use of data in advertising, the role of the internet would be fundamentally diminished within Europe," the IAB says on … Read the full story by Wendy Davis
- Commentary
"We need to shed light on this 'shadow' industry of surreptitious data collection that has amassed covert dossiers on hundreds of millions of Americans," Sen. Ed Markey (D-Mass.) stated Thursday. Read the full story by Wendy Davis
NewsThat's according to a tally by agency tracker COMvergence, which issued its latest New Business Barometer report for media agencies today. Read the full story by Steve McClellan
CommentaryAs a public media personality, Hill should have thought twice before issuing her tweet about Trump and white supremacists. Read the full story by Adam Buckman
