COVER STORY
While many agencies view the usual roundup of Facebook, Instagram, and Twitter as mere self-promotional tools, social media serves as the ultimate proof of concept. After all, if an agency can't raise its own visibility, can it deliver what it promises for clients? This is why is it notable that creative shop Preacher refuses to … Read the full story by Larissa Faw
- News
The ads will appear in a double-box format allowing viewers to follow all the action while the six-second ads run. Fox did not disclose the TV advertisers buying those spots … Read the full story by Wayne Friedman
NewsYouTube now serves more than 100 million hours per day across all devices, while viewership on TV sets was up more than 70% year-over-year. Read the full story by Alex Weprin
NewsOmnicom's OMD has been the incumbent for over a decade and will participate in the review. The global media assessment is the latest in a series of recent agency reviews … Read the full story by Steve McClellan
CommentaryMultiple studies have shown that advertising geared toward stimulating an emotional response is significantly more effective than value-driven advertising. Brand marketers and agencies are using AI technology to measure the … Read the full story by Sarah Fay
NewsTwitter became the latest of the big digital media platforms to restate the audience estimates it reports to advertisers and investors. In a third quarter letter to shareholders, Twitter disclosed … Read the full story by Joe Mandese
CommentaryWith his divisive politics and shoot-from-the-lip tweeting, Donald Trump has been the greatest boon to the TV business since, well, anything anyone can remember. Read the full story by Adam Buckman
- Commentary
As the media economy was increasingly blown to bits by the digital revolution, with the very existence of journalism hanging in the balance, The Media Future Summit was born. But … Read the full story by Bob Garfield
NewsIn an apparent attempt to delegitimize a paid ad campaign calling for his impeachment, President Donald J. Trump actually drew attention to it by tweeting it to his legions of … Read the full story by Joe Mandese
- News
U.S. advertising market revenue in Q3 2017 and for the month of September was virtually flat with the respective periods of a year ago. Digital media remains the main positive … Read the full story by Wayne Friedman
NewsLuxury auto brand Lexus was a big product placement/marketing sponsor of the Weinstein-produced "Project Runway," which airs on A+E Networks' Lifetime and previously on NBCUniversal's Bravo channel. The automaker was … Read the full story by Wayne Friedman
CommentaryThere's a perceptible malaise here in the heart of the new fall season, roughly four weeks since it officially began. Read the full story by Adam Buckman
NewsDeloitte is predicting that consumers expect to do 51% of their holiday shopping online, marking the first time that online shopping should surpass in-store spending. Read the full story by Sarah Mahoney
- News
IPG's shares took the worst tumble -- down more than 6% following its Q3 earnings report, which showed a revenue decline and weak organic growth. The company also downgraded its … Read the full story by Steve McClellan
- Commentary
They had invited me to talk about the technological singularity: the moment when computer intelligence surpasses human intelligence. "Is it true?" they asked, brows furrowed. "Are the robots going to … Read the full story by Kaila Colbin
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Technology, we collectively owe you one. Why? Because without you, we wouldn't be slowly chipping away at the massive issue of sexual predation. #Metoo couldn't have happened without you. Read the full story by Gord Hotchkiss
CommentaryThe bushy, gray beard that he began cultivating after he departed the "Late Show" in 2015 is the elephant in the room every time he steps into the spotlight. Read the full story by Adam Buckman
- Commentary
I'm tempted to say "Absolutely nothing." But that would be too snarky, even for me. Around 40 broadcast and cable network executives reportedly attended a meeting hosted by the Video … Read the full story by Steve Sternberg
- News
During the first nine months of the year, WPP made 18 acquisitions, followed closely by Dentsu with 17, according to a new report from COMVergence. Read the full story by Steve McClellan
NewsDespite some ratings declines and mixed public opinion about the NFL overall, TV revenues for the league were up 2% in September versus the same month a year ago. TV … Read the full story by Wayne Friedman
- Commentary
In the world of software, buzzwords come and go -- but if you watch their trajectory, you can see where things are going. It used to be you wanted your … Read the full story by Steven Rosenbaum
News"There were not a bunch of secretive Russian moles purchasing 'Vote for Trump' banner ads on carefully chosen web sites," IAB CEO Randall Rothenberg will tell Congress this week. Read the full story by Wendy Davis
NewsThe ad is the centerpiece of the latest iteration of the blended whiskey brand's year-old, diversity-themed "Keep Walking America" campaign, from Anomoly. Read the full story by Karlene Lukovitz
- News
Near-term growth of TV stations' cash flow -- EBITDA -- looks to climb by nearly 6%. Moody's claims it is a more accurate measure of performance, as it counts all … Read the full story by Wayne Friedman
