October's national ad market was up 7% over the same period a year ago, according to Standard Media Index. Breaking down the national TV category, broadcast networks dropped 7% in … Read the full story by Wayne Friedman
Wall Street analyst Brian Wieser has revised his 2018 U.S. ad growth estimates 1.7 percentage points to 6.5%, and projects 2019 will expand 4.0% vs. his previous forecast of 3.5% … Read the full story by Joe Mandese
The guidelines include a set of principles that developers and users of AI must consider in order to avoid the violation of human rights. Read the full story by Sarah Fay
AT&T's advertising unit, Xandr, will be at the center of its effort to transform the video advertising business. "Consumers clearly like the breadth of content that is available today. They … Read the full story by Alex Weprin
"I'm sure we will impress people, and intrigue people, with what we do this year [in the Super Bowl]," says Kia's Michael Cole. Read the full story by Tanya Gazdik
If you don't convince your consumer you're fully onboard with doing business conscious of environment, diversity, etc., you are likely vulnerable to obsolescence. Read the full story by Maarten Albarda
NFL TV games' viewership keeps rising -- now up 5% through week 12 of the season, to average 15.8 million viewers. Through week 11, it had been 3% higher on … Read the full story by Wayne Friedman
For people who work in TV advertising, the next five years are bound to be bumpy -- but not because everyone is cutting the cord. Read the full story by Dave Morgan
In the U.S., consumer spending now accounts for about 55% of the cost of media vs. ad spending's 45% -- the highest disparity since PQ Media began tracking the trend. Read the full story by Joe Mandese
The U.S. Department of Justice on Tuesday announced the indictment of two people from Kazakhstan and six Russian nationals for alleged involvement in a digital ad fraud scheme worth millions. … Read the full story by Laurie Sullivan
The company's restructuring renewed speculation that Wintour, the publishing giant's artistic director and "Vogue" EIC, would leave Conde Nast. Read the full story by
YouTube originals were previously only available to paid subscribers of YouTube Premium, which also removed all advertising from YouTube videos. The company is not abandoning its Premium model, but is … Read the full story by Alex Weprin
Google tricks people into allowing their whereabouts to be tracked, privacy groups are telling officials on both sides of the Atlantic. Read the full story by Wendy Davis
The most dangerous thing that could happen to Facebook is if thoughtful, reasonable, engaged people drop out of the platform. Read the full story by Steven Rosenbaum
The study, from ID Comms and the 4As, is designed to help improve the process so that capabilities are tested more effectively. Read the full story by Steve McClellan
"We would have hoped that the FTC would take a broader look at the evidence, rather than relying on a self-serving study by one stakeholder," 15 advocacy groups say in … Read the full story by Wendy Davis
"It's time for Congress to pass comprehensive consumer privacy and data security legislation," Senator Ed Markey stated Friday. Read the full story by Wendy Davis
Earlier this decade, Facebook considered charging developers $250,000 a year for the ability to access data about its users. Read the full story by Wendy Davis
Advertising agencies began receiving a legal notice from Google late Monday related to a lawsuit brought about by AdTrader, which manages and places bids for online advertising. Read the full story by Laurie Sullivan
Facebook has passed a "substantial milestone" toward gaining industry accreditation for its "viewability pipeline measurement process," The Media Rating Council announced Monday afternoon. The MRC said it has completed its … Read the full story by Joe Mandese
Each time a bot scrapes a web page to check a competitor's price on merchandise, it triggers an ad impression that counts against the total ad impressions served on the … Read the full story by Laurie Sullivan
Why do I keep writing this column? To contribute to the dissemination of thoughtfulness -- even in a small way. Read the full story by Gord Hotchkiss
It may be the media industry's worst kept secret that a murky area of piracy persists -- streaming service subscribers sharing passwords with people who do not live in their … Read the full story by Joe Mandese
It's the first major appointment by Accenture veteran Christine Removille, who joined Carat in September as global president. Read the full story by Steve McClellan
Mel Edwards, who in September succeeded Mark Read as global CEO at Wunderman, will lead the merged entity as CEO. Tamara Ingram, who has been global CEO of JWT, will … Read the full story by Steve McClellan
The dynamic advertising replacement and delivery platform will account for audience gender and age, as well as advanced demographics. Read the full story by Wayne Friedman
The bronze sculpture was removed from its spot in the Bowling Green section of downtown New York on Tuesday night, according to a bulletin issued by City and SSGA officials … Read the full story by Richard Whitman