News
Marketers spent a total of $75.8 billion over the first three quarters of 2018 -- the most ever on record. Read the full story by Alex Weprin
News
"Civil rights protections have existed in brick-and-mortar commerce for decades. It is time to ensure they apply to the internet economy as well," watchdogs tell Congress. Read the full story by Wendy Davis
Commentary
The relative value of owned data assets, as opposed to renting data from third-party providers, is a topic that garnered a lot of attention in our industry last year. Framed … Read the full story by Philippe Krakowsky
News
The new model centers on driving down acquisition costs, improving the experience for consumers, speeding products to market and improving services. Read the full story by Laurie Sullivan
Commentary
D2C marketing is not about advertising, but about innovative products solving well-known, widely shared and seemingly intractable consumer problems. Read the full story by Dave Morgan
News
Google Senior Product Manager and co-creator of ads.txt Per Bjorke rallied advertisers, agencies, and publishers to work together to stop ad fraud at the IAB Leadership Summit. Read the full story by Laurie Sullivan
News
Blockchain was named the most overrated word of the year by ad execs surveyed by Advertiser Perceptions for MediaPost's "Research Intelligencer." The study was fielded by Advertiser Perceptions
following the … Read the full story by Joe Mandese
Commentary
She is speaking into a microphone, wearing a red sleeveless dress and a dramatic necklace. But wait -- why does she look so much like Steve Buscemi? Read the full story by Kaila Colbin
News
AI (artificial intelligence), which ranked only third as the word or term of the year for 2018, is projected to be the most important one in the ad industry this … Read the full story by Joe Mandese
News
Bojangles' has installed a flour-spewing billboard in Charlotte, Red Lobster is streaming (butter) dunks. Read the full story by Karlene Lukovitz
Commentary
Conversations about TV these days often turn to "This Is Us" and its tear-jerking propensities. Read the full story by Adam Buckman
Commentary
The good news is that the Interactive Advertising Bureau's ads.txt initiative has seen remarkably fast compliance among the world's top website publishers doing business with big advertisers and ad
agencies. … Read the full story by Joe Mandese
News
"After reviewing the comments, the Commission concluded that the Rule does benefit consumers and does not impose substantial economic burdens, and that no changes to the Rule were needed at … Read the full story by Wendy Davis
News
The TBWA creative legend officially hangs up his spikes today, although he'll still serve as Chairman Emeritus at the agency and be involved in a number of projects, personal and … Read the full story by Steve McClellan
News
It might have been a movie starring Benedict Cumberbatch in the role of Dominic Cummings, who headed the Brexit campaign that sparked the theme for Sir Martin Sorrell's latest business … Read the full story by Laurie Sullivan
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Ask most marketers these days to name the top three companies bringing in ad revenue and they will likely say Google, Facebook and Amazon. Read the full story by Laurie Sullivan
News
Company veteran Scott Hagedorn succeeds Page Thompson as North American CEO as John Swift is named chief operating officer of the group. Read the full story by Steve McClellan
Commentary
Real is what we perceive with our senses at the time it happens. Meta-real is how we reshape reality after the fact and then preserve it for future reference. Read the full story by Gord Hotchkiss
Commentary
"YouTube is a place where we see users not only come for entertainment, they come to find information -- they're coming to learn about things," says Google CEO Sundar Pichai. Read the full story by Alex Weprin
News
Reddit has introduced additional options for performance advertisers to help them optimize Reddit Ads around brands with campaigns focused on app installations. Read the full story by Laurie Sullivan
News
Grammys prices for media buys were estimated at $1.2 million to $1.3 million per 30-second ad. Last year, U.S. ad revenues totaled $96 million, according to Kantar Media -- up … Read the full story by Wayne Friedman
News
Under the deal, Horizon will receive preferred partner pricing and has an exclusive bespoke partnership with Captiv8. Read the full story by Larissa Faw
Commentary
DAN posted organic growth of 4.3% last year and 3.4% in the fourth quarter. In the Americas growth was nearly 5%. Read the full story by Richard Whitman
News
"Would you like an Orange Vanilla Coca-Cola with that?" is soon to become an option in both regular and zero-sugar versions. Read the full story by Thom Forbes
News
Minnesota Senator Amy Klobuchar on Sunday launched her bid for president with an ambitious broadband policy platform. Read the full story by Wendy Davis
News
The ad industry has argued against including a question about citizenship in the Census. Read the full story by Wendy Davis
News
"Perhaps some consumers are finding traditional Valentine's Day gifts a bit cliche," says Valentina Marastoni-Bieser, Cuebiq's senior vice president of marketing. Read the full story by Sarah Mahoney
Commentary
Apple is asking publishers to hand over half of the subscription revenue they earn from the tech giant's planned "Netflix for magazines," "The Wall Street Journal" reported. Read the full story by
News
That represents a big chunk of the $400 to $500 million that the Swedish streaming giant said it plans to spend on podcasting companies this year. Read the full story by Gavin O'Malley