Demand for advertising inventory declined 5% in February vs. the same month last year, according to the U.S. Ad Market Tracker, a collaboration of MediaPost and Standard Media Index. The … Read the full story by Joe Mandese
Thanks largely to incremental ad spending on the internet, global ad spending will expand by more than $82 billion through 2021, predicts Publicis Media's Zenith unit in an update to … Read the full story by Joe Mandese
On the heels of its acquisition of 21st Century Fox, The Walt Disney Co. just announced it will hold its first ever combined upfront event featuring their combined networks: ABC, … Read the full story by Joe Mandese
Target will be the second retail company to have a presence in the Newfronts. Disney said it will host a combined upfront presentation on May 14, bringing together ABC, ESPN, … Read the full story by Alex Weprin
A+E revealed new extensions of the History brand at its upfront, including a History-branded live speaker series, a HistoryCon convention, and a podcast series called "History Speaks." Read the full story by Alex Weprin
In a move that is expected to make it easier for advertisers, agencies and their suppliers to measure, account for and compare video ads distributed across platforms from TV to … Read the full story by Joe Mandese
Lessening concerns over Google making sweeping changes to its ad tools sent stock prices higher for publicly traded ad-tech companies. Read the full story by Wayne Friedman
Facebook isn't the only tech company facing governmental scrutiny over potentially illegal ads. Read the full story by Wendy Davis
Facebook has inflated its "core metric," a group of advertisers says in new court papers. Read the full story by Wendy Davis
The WFA is calling on brands to hold social media giants to account, but dare they? Read the full story by Sean Hargrave
Previously called the Ad Archive, the new Ad Library is expanding its database beyond political ads and Pages. Users can track advertiser spending on ads related to politics or public-interest … Read the full story by Gavin O'Malley
NBCUniversal (NBCU) is awarding media planning and buying duties for the company's NBC Entertainment and Syndication businesses to Publicis Media's Spark Foundry after a competitive review. Read the full story by Larissa Faw
Dating app Grindr isn't responsible for activity by its users, a federal appeals court said this week. Read the full story by Wendy Davis
D2C brands are using creative strategies to make TV advertising as effective and accountable as search and social marketing. Read the full story by Dave Morgan
A new feature reportedly will tell Google Chrome smartphone users when sites try to access and collect data transmitted from sensors inside the phone. The process could put a glitch … Read the full story by Laurie Sullivan
News and info-sharing site Reddit may finally be making inroads on Madison Avenue. In new estimates, eMarketer forecasts Reddit will top the $100 million mark in ad sales this year. … Read the full story by Joe Mandese
The ruling, approved 3-1, exempts text messaging from common carrier rules. Read the full story by Wendy Davis
Among the fascinating details revealed in a soon-to-be-released book about former First Lady and Bush family matriarch Barbara Bush, is how much she detested the current President, including the fact … Read the full story by Joe Mandese
Kint is CEO of Digital Content Next, a nonprofit trade organization that plays a strategic role working on behalf of digital content companies. Read the full story by Alan Hart
For those who want to recall the golden age of glossy magazines - when editors had more sway than reality-TV stars and Instagram influencers - consider "Save Me The Plums." Read the full story by
The venture intends to develop new in-stadium mobile features and work with game developers to create NFL-themed games powered by 5G. Read the full story by Chuck Martin
The ubiquitous Sanders character will take the main stage for 5 minutes, viewable live or on livestream. Read the full story by Karlene Lukovitz
It's friction that can slow us down and help us smell the roses. Read the full story by Gord Hotchkiss
Employees from a variety of brands, publishers and ad-tech companies will collaborate on building standards. The change in focus began early in 2019. Read the full story by Laurie Sullivan
He began his first full day in office by declaring war on the media, and now the President is circulating an "enemies list" asking "the enemy of the people" to … Read the full story by Joe Mandese
In the following excerpt from his just-published book, "Built to Suck: The Inevitable Demise of the Corporation ... and How to Save It?," consultant and author Joe Jaffe, makes a … Read the full story by Joseph Jaffe
Does opening more stores -- which usually means sinking considerable cash into pricey rents, long-term leases and inventory -- make financial sense? Read the full story by Sarah Mahoney
The deal calls for Google to pay $8 million to publishers that say the company withheld ad revenue. Read the full story by Wendy Davis