In a surprise development, Publicis Chairman Maurice Levy's personal holding company, Ycor, has made a bid to acquire web ad server Sizmek. Terms of the bid were not disclosed, but … Read the full story by Joe Mandese

Media execs estimate the CW's upfront dollar volume rose to $580 to $650 million, including its linear TV network and multi-digital platforms. With strong hikes in the cost-per-thousand adult viewer … Read the full story by Wayne Friedman

Google senior execs are now reportedly pushing for an exemption from the Huawei blacklist, although the company said it would cut ties with Huawei when the ban first went into … Read the full story by Laurie Sullivan

The U.S. ad marketplace declined 3% in April vs. March, but it's up 11% vs. April 2018, according to the latest estimates from Standard Media Index. The month-to-month slide likely … Read the full story by Joe Mandese

Lots of media chat about Charmin's Forever Roll. which is sold online and could last a "typical" person two or three months. Read the full story by P.J. Bednarski

A new study from the 4As on industry measurement issues finds that unduplicated multiplatform reach, attribution and greater visibility into so-called walled gardens are the top priorities among members. Read the full story by Steve McClellan

In another symbolic tipping point for the digital media economy, Americans' time spent with mobile devices has surpassed the time they spend on tv sets for the first time this … Read the full story by Joe Mandese

OMG is merging Resolution with its sibling Pathway direct marketing unit to form a new and bigger operation that will offer a soup-to-nuts menu of performance capabilities. Craig Ellis will … Read the full story by Steve McClellan

There are new roles for company veterans Matt Sweeney, Lyle Schwartz and Beth LeTendre, while Jill Kelly joins from Digitas as U.S. CMO. Read the full story by Steve McClellan

"These products, marketed to adolescents and young adults through celebrity endorsements and social media for weight loss and wellness, are ineffective at best and dangerous at worst," Blumenthal writes. Read the full story by Wendy Davis

Google announced Thursday it plans to acquire business intelligence platform Looker for $2.6 billion in a deal that will see the company's technology integrate as a service into the Google … Read the full story by Laurie Sullivan

The pilot program, a first from a mass brand, will offer Olay Regenerist Whips with one refill pod. Read the full story by Sarah Mahoney

The ending happened exactly as the leaked stories said it would, right down to the name of the new champion -- Emma Boettcher. Read the full story by Adam Buckman

The biggest growth will come from subscription video-on-demand, which will see a 12.3% annual growth rate from $10 billion in 2018 to $17.8 billion in 2023. Read the full story by Wayne Friedman

"We feel that the time is right for the next step in stronger online protections for everyone," Firefox Senior Vice President Dave Camp writes. Read the full story by Wendy Davis

Digital and traditional media stocks mostly followed the broader stock market's strong hikes Tuesday, which witnessed the Dow Jones Industrials scoring its second-biggest move upward of the year. Read the full story by Wayne Friedman