"Talent" is now averaging a Nielsen 9.6 million total viewers, according to its live program-plus-same day metric -- down 16% from a year ago. Read the full story by Wayne Friedman

A review that began in spring followed the completion last year of the client's $70 billion merger with health insurer Aetna. Read the full story by Steve McClellan

The biggest declines for media included traditional TV companies: Sinclair Broadcast Group sank 8.6% to $43.40, CBS lost 8.3% to $44.65, and Nexstar Media Group was down 7.2% to $92.08. Read the full story by Wayne Friedman

The company credits the recently acquired data-management company Epsilon with securing the win. Read the full story by Larissa Faw

The escalating trade war between the U.S. and China is likely both good news and bad news for the ad industry, according to an assessment released today by GroupM's Business … Read the full story by Joe Mandese

O'Rourke wants to require social media platforms to take down "hateful activity" in order to qualify for the protection of Section 230 of the Communications Decency Act. Read the full story by Wendy Davis

FTC Chairman Joe Simons, who is overseeing a tech task force, for the first time said he is prepared to break up major tech companies. He said this could be … Read the full story by Laurie Sullivan

The new ViacomCBS now claims the largest TV audience of any TV-media company, as well as $8 billion in national TV advertising revenue. Read the full story by Wayne Friedman

Amazon is now the dominant source for e-commerce sales for consumer packaged goods marketers, according to data released this morning by Nielsen E-Commerce. With a 39% share of all CPG … Read the full story by Joe Mandese

Verizon reportedly got about $3 million for the struggling social network -- staggeringly less than the $1.1B Yahoo paid for it in 2013. Tumblr has been widely criticized for failing … Read the full story by Gavin O'Malley

McBride's commitment to his subject matter is perhaps his most admirable quality as a creator, producer, director, writer and actor. Read the full story by Adam Buckman

Russia's state communications watchdog has ordered Google to stop "advertising" illegal mass events in the country on YouTube in the wake of election protests. Observers describe the event as the … Read the full story by Laurie Sullivan

More than a third said that they would be willing to give away their personal data, and nearly half would sell it for less than $10, the Advertising Research Foundation's … Read the full story by Laurie Sullivan

The average adult prime-time CPM has skyrocketed 115% since the 2009-10 upfront network TV sales season, according to a trend analysis released by Media Dynamics today. The analysis estimates this … Read the full story by Joe Mandese

The biggest difference between the two is that the Leno show is about cars, while the Seinfeld show is about comedy. Read the full story by Adam Buckman

Media-measurement company Comscore was hit with more negative news: the resignation of board member Paul J. Reilly. Read the full story by Wayne Friedman

Comscore will supply the ratings and currency for the live linear addressable footprint that spans DirecTV, Altice USA, Frontier, and AT&T sister company WarnerMedia. Read the full story by Karlene Lukovitz