News
Mattel's Creatable World is a line of six dolls that kids can customize with clothing and accessories to be a she, he or they. Read the full story by Sarah Mahoney
News
The Publicis Groupe CEO told an Advertising Week crowd that the transaction was an opportunity the Groupe could not afford to lose. Read the full story by Larissa Faw
Commentary
The landscape of broadcast and digital is shifting to a customizable subscription-oriented model, and advertising will likely evolve in the same way. Read the full story by Cory Treffiletti
Commentary
What was the EU even thinking in trying to apply an EU law to the rest of the world? Read the full story by Sean Hargrave
Commentary
The president may just have run out of Teflon, according to former ad man and current MSNBC correspondent Donny Deutsch, who chatted at Advertising Week about politics and branding with … Read the full story by Richard Whitman
News
A major international study commissioned by the American Marketing Association indicates that a serious disconnect between consumers and marketers may lead to some inertia in technology and digital
marketing expenditures … Read the full story by Joe Mandese
Commentary
A data-driven linear ad campaign can theoretically reach any and all audiences watching linear TV at any point in time -- hundreds of millions a day. Read the full story by Dave Morgan
News
Comscore witnessed another stock decline after it was disclosed that the Securities and Exchange Commission charged former CEO Serge Matta in a fraudulent scheme to overstate revenue by $50 million. … Read the full story by Wayne Friedman
News
Recently, major TV network groups including CBS, Viacom and WarnerMedia began rejecting Juul advertising. Juul has spent $31.2 million on national/ regional TV advertising since the beginning of this
year, … Read the full story by Wayne Friedman
Commentary
"The Simpsons" comes out swinging this season with a brutal takedown of social media influencers, tastemakers and monetizers. Read the full story by Adam Buckman
News
The companies' combined sites will have an estimated 125 million monthly uniques, and each has growing video, podcast and other assets -- key to Vox's diversification plan. Read the full story by Karlene Lukovitz
Commentary
There's a reason why social media is so addictive: All the content is aimed directly at our "Thinking Fast" hot buttons. Read the full story by Gord Hotchkiss
News
Media rebates paid to ad agencies, but not disclosed to their clients, remains the biggest issue contributing to a breakdown in trust in the ad industry, according to just-released findings … Read the full story by Joe Mandese
Commentary
The show is about a swashbuckling single woman named Dex Parios played by Cobie Smulders. Read the full story by Adam Buckman
Commentary
Forrester is reporting on the big data assets the ad-marketing holding companies have been acquiring and building over the past couple of years. But to remain relevant, they need to … Read the full story by Richard Whitman
News
AARP, in collaboration with Getty Images, launches the "Disrupt Aging Collection" of images for agencies and brands to use in campaigns. Read the full story by Larissa Faw
Commentary
Synthetic is a definition of how humans and machines are collaborating to make media that is, on one hand, exciting and innovative, and on the other, disturbing. Read the full story by Steven Rosenbaum
Commentary
The stakes are so low in the new CBS comedy called "The Unicorn" that you might even conclude they are nonexistent. Read the full story by Adam Buckman
Commentary
The former Unilever CMO has a plan, and he's going to brief U.S. industry trade groups tomorrow. Hopefully, it's not too late. Read the full story by Richard Whitman
Commentary
It started with Elizabeth Holmes: the straight-out-of-central-casting founder of Theranos whose vision to disrupt bloodwork was, in fact, too good to be true. Read the full story by Kaila Colbin
Commentary
According to business professor-tech pundit Scott Galloway, history has shown that everyone benefits from such breakups. Except for CEOs. Read the full story by Richard Whitman
News
CBS' "Late Show" came out ahead in season viewing with a big lead among all viewers and a narrower lead among key 18-49 viewers. Read the full story by Wayne Friedman