While economics continues to be what people are most worried about, climate change has soared as a top concern of consumers in the U.S. and worldwide, according to the latest … Read the full story by Joe Mandese
Greta is everywhere. She's a global phenomenon and inspired people -- if nothing else -- to think more. People are taking to the streets in cities all over the world. … Read the full story by Kevin Ryan
It appears there are three main financial easements that Disney is seeking from its new agency partner. Read the full story by Larissa Faw
Viewing Netflix more as a straight-ahead competitor for its growing streaming business, Walt Disney has banned Netflix advertising on its entertainment networks. The ban began in the summer. News of … Read the full story by Wayne Friedman
The first five weeks of this year, the NFL continues to see rebounding viewership from its sharp declines two years ago -- up 6% to 16.8 million Nielsen viewers per … Read the full story by Wayne Friedman
"The ongoing attacks by the federal government have ushered in a new wave of violence, hatred, and bigotry," says LGBT Center's Kelly Freter. Read the full story by Tanya Gazdik
The Senate Intel Committee released a bipartisan report Tuesday on Russia's use of social media to influence U.S. elections and it appears likely to have the same impact previous reports … Read the full story by Joe Mandese
The Mueller investigation confirmed that the Russians meddled in the 2016 U.S. presidential election. However, it is not believed to have had a material impact on the outcome of the … Read the full story by Ed DeNicola
One reason why: Much of America can't access streaming services. Read the full story by Dave Morgan
The Groupe posted an organic revenue decline of 2.7% in Q3, below internal expectations. Read the full story by Larissa Faw
Take your pick and choose your side. Like so much else in our national lives these days, there is little or no middle ground here. Read the full story by Adam Buckman
Apple expects the product to come to market early next year. Read the full story by P.J. Bednarski
The biggest problem with modern day media-buying is that the ad industry has been optimizing the wrong thing: impressions. Yes, the industry uses a variety of factors to identify the … Read the full story by Joe Mandese
The new iteration of the advanced audience-targeting platform from Fox, NBCU and Viacom is transactional and with digital added, reaches more than 90% of U.S. TV audiences, says the consortium. Read the full story by Karlene Lukovitz
Levy sheds some more light on how buys across linear/digital inventories of four different TV companies will work, as well as next steps for this innovative venture. Read the full story by Karlene Lukovitz
Google says the new tool can optimize where and when ads serve up to site visitors when there are no third-party cookies present, and will eliminate the need to share … Read the full story by Laurie Sullivan
I hesitate to put yet another wall between conservatives and liberals. But, in seeking answers to complex questions, I think we have to be open about our differences. Read the full story by Gord Hotchkiss
Zenith is now forecasting that global ad spend will grow by 4.4% this year to reach $640 billion. Growth is expected to remain stable -- at 4.3% in 2020 and … Read the full story by Larissa Faw
That's according to R3 Worldwide, which is out with its latest media agency new business win tabulations through the first eight months of the year. Read the full story by Richard Whitman
Initiative Global Chief Strategy Officer Stefan Burford has teamed up with bestselling author ("Contagious: Why Things Catch On") Jonah Berger to co-author "Cultural Velocity: Making Ideas Move," a new book … Read the full story by Joe Mandese
Consumer concerns about their personal information falling into the wrong hands has increased dramatically over the past several years, especially in the U.S., and particularly among the youngest Americans. That's … Read the full story by Joe Mandese