When two of Madison Avenue's most venerable agency brands -- J. Walter Thompson and Ogilvy & Mather -- spun off their media departments to form a new dedicated media services … Read the full story by Joe Mandese

While it's not uncommon for MediaPost to recognize the same organizations years in a row as our media agencies of the year, our selection of Omnicom as this year's holding … Read the full story by Joe Mandese

In a year when many retailers are circling the drain, Target is thriving. Read the full story by Sarah Mahoney

They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation. Read the full story by Joe Mandese

Among BBDO's new business wins this year were two assignments from Facebook, including one that named it creative agency for the social network's global messaging brand WhatsApp. Read the full story by Steve McClellan

360i plans to automate a "significant" amount of processes throughout the agency in 2020, pulling out the mundane tasks and giving them to machines. A team has been meeting regularly … Read the full story by Laurie Sullivan

Brien has been a leader in the advertising and media business for most of his career, much of the time turning around companies that had come off the tracks. Read the full story by Steve McClellan

When Ally Financial CMO Andrea Brimmer spoke at a recent Association of National Advertisers conference, the large audience was completely riveted. Read the full story by Tanya Gazdik

It was nearly impossible to avoid 2019's so-called chicken wars. Popeyes threw the first punch last summer by introducing a Chick-Fil-A-like sandwich, sparking the latter chain to respond with its … Read the full story by Larissa Faw

Lou Paskalis, the senior vice president of customer engagement and investment for Bank of America and a 2019 MediaPost All Star, is passionate, but not necessarily always pleased about the … Read the full story by P.J. Bednarski

Shane Ankeney, our 2019 Media Executive All-Star, is proof positive that nice guys can finish first. In the four years that the deeply experienced media veteran has served as Havas … Read the full story by Jack Feuer

When Nicolas Bidon took the helm of Xaxis a couple of years ago, the WPP unit has already been through many changes -- in leadership and in business models. Not … Read the full story by Joe Mandese

As Group Director of Digital Engineering, Jonathan Kim has overseen an elite team of "digital engineers" at The Media Kitchen who develop new ways of leveraging digital media technology - … Read the full story by Joe Mandese

MediaPost 2019 Creative All-Star Scott Donaton has a simple philosophy. Deceptively simple. "For me the best definition of a brand is that it's a promise," he told attendees at last … Read the full story by Jack Feuer

Much like the agency he founded -- Sparks & Honey -- Terry Young defies a simple description. He began his career in the late 90s at seminal digital agency IPG's … Read the full story by Joe Mandese

In a positive sign for the ad economy, demand slid only slightly from November to December 2019, according to the most recent data from the U.S. Ad Market Tracker, a … Read the full story by Joe Mandese

The Media Rating Council announced it has revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a service from DoubleVerify. It also granted … Read the full story by Joe Mandese

Hyundai's Boston-centric spot will star actors Chris Evans, John Krasinski and Rachel Dratch and baseball legend David Ortiz. Read the full story by Tanya Gazdik

Confirming reports, Peacock will launch April 15, largely as a premium free, ad-supported video service with a subscription option, building to 24 million initial subscribers in mid-July. Read the full story by Wayne Friedman

For a guy who announced his candidacy less than five months ago, Republican presidential candidate Joe Walsh isn't doing that bad in terms of word-of-mouth, especially when you consider he … Read the full story by Joe Mandese

Google's decision to block cookies set by ad-tech companies could "choke off the economic oxygen from advertising that startups and emerging companies need to survive," the ANA and 4As say. Read the full story by Wendy Davis

Ad industry execs overwhelmingly feel their professional esteem has improved recently, but give decidedly mixed grades to the industry's practices, especially with regard to ethics, regulatory issues, ad clutter, and … Read the full story by Joe Mandese

Combining CBS and Viacom advertising staff under Jo Ann Ross, who will lead ad sales for ViacomCBS, has resulted in many staff changes with some senior veteran CBS and Viacom … Read the full story by Wayne Friedman

Verizon Digital on Tuesday launched a search engine aimed at keeping the data separate from the person searching. OneSearch becomes the telecom company's privacy search engine through their media company … Read the full story by Laurie Sullivan

Adblock Plus and other ad blockers that whitelist ads from paying companies engage in deceptive and unfair practices, Senator Ron Wyden (D-Oregon) says in a letter to the FTC. Read the full story by Wendy Davis

Among the changes, Chris Williams has joined the agency as President/Chief Investment Officer. Williams succeeds Kristina Lutz who will work on consulting projects within the broader Publicis Media network. Read the full story by Larissa Faw

Hanes is one of those traditional brands that is soaring on D2C efforts. Read the full story by Sarah Mahoney

Ten years ago, FX Networks benchmarked a "Peak TV" milestone revealing there were more hours of original scripted series than a person had time to watch. Ten years later, FX … Read the full story by Joe Mandese

OANN says it's available in just 35 million homes, but Hicks Equity Partners is wooing investors for a $250-million bid by promising to strike carriage deals with more MVPDs and … Read the full story by Karlene Lukovitz