In a positive sign for the ad economy, demand slid only slightly from November to December 2019, according to the most recent data from the U.S. Ad Market Tracker, a collaboration of MediaPost and Standard Media Index.
The index declined only 0.7% in December, which is a positive sign, because November historically is the highest-demand month of the year and the fall-off is normally more pronounced.
On a year-over-year basis, the index rose 3.5% over December 2018, and was he highest December since the index began.
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