The methodology will be introduced at the IPA's Effworks Global conference on Oct.15, using data from previous IPA Effectiveness Awards winners. Read the full story by Larissa Faw
Wall Street analysts have turned extra bullish on digital media, especially social and CTV and streaming services, according to reports from equity research firms assessing the impact of the COVID-19 … Read the full story by Joe Mandese
A new book posits that digital advertising is a bubble that could burst as soon as marketers figure out their ROI is terrible. Read the full story by George Simpson
"Guarded optimism" is how the World Federation of Advertisers characterizes responses to its fourth tracking study on the impact of COVID-19 on marketing and media spending plans worldwide. Significantly, the … Read the full story by Joe Mandese
The economic fallout of COVID-19 is now projected to have a pronounced deflationary effect on ad costs for most major media and in most major media markets, especially the U.S., … Read the full story by Joe Mandese
People like addressable ads nearly four times more than non-addressable ones --- and also remember addressable ads more accurately, finds an ambitious, still-in-progress study by GroupM's Finecast and DRG. Read the full story by Karlene Lukovitz
"We plan to temporarily stop running all social issue, electoral or political ads in the US after the polls close on November 3, to reduce opportunities for confusion or abuse," … Read the full story by Wendy Davis
A new series premiering Thursday on NBC attempts to both reflect and define aspects of our new lives in the era of COVID-19. Read the full story by Adam Buckman
When the world is going to hell in a hand basket, we don't realize that the past is a poor foundation on which to build our future. Read the full story by Gord Hotchkiss
The House Judiciary subcommittee on antitrust released its findings and recommendations Tuesday on how to readjust and reform laws for the digital age, after a 16-month investigation into competitive practices … Read the full story by Laurie Sullivan
The top three brands by spend were Toyota ($56.7 million), Nissan ($40.9 million) and Lexus ($39.7 million), per iSpot.tv. Read the full story by Tanya Gazdik
The firm, which owns the Enterprise, National and Alamo car rental companies, is conducting searches for media, brand strategy and digital agencies. Media incumbent PHD is defending. Read the full story by Richard Whitman
MediaCom, which currently handles the account in the US and Australia, will expand its remit across Uber markets in North America, Latin America, EMEA and Asia. The consolidation is effective … Read the full story by Steve McClellan
The decision expands the GroupM agency's remit with the company-Wavemaker services the Pernod Ricard account in China, France and India. Read the full story by Steve McClellan
The win is the latest in a string of new business victories for the agency, the data-driven and performance-focused arm of Horizon Media. Read the full story by Steve McClellan
Data science veteran Kimberly Chulis is well known for her innovative work in advanced analytics, predictive modeling and cloud-based ML and AI solutions for major technology companies such as Microsoft … Read the full story by Larissa Faw
Philadelphia-based Harmelin Media has promoted 28-year agency vet Scott Davis to Chief Revenue Officer, responsible for generating revenue in four areas: new business, product development, organic growth strategy, and proprietary … Read the full story by Joe Mandese
Tom Ilube, founder and CEO of Crossword Cybersecurity Plc, has been named an independent non-executive director of the holding company's board. Read the full story by Steve McClellan
The company said it has reached an agreement in principle "on certain aspects of the potential transaction," and expects to proceed to final talks and a definitive merger agreement. Read the full story by Steve McClellan
PRophet uses proprietary technology to sample millions of reporters' stories spanning thousands of print media outlets by deploying a proprietary combination of natural-language processing and machine-learning technologies. Read the full story by Larissa Faw
Privacy advocates have developed a browser extension that could function as a universal opt-out mechanism for California residents. Read the full story by Wendy Davis
Factors like age, seniority and whether you work in-house or at an agency all seem to play a role in how work and careers have been affected according to a … Read the full story by Larissa Faw
This show represents the second time that the DC comic book series has been made into a TV series. Read the full story by Adam Buckman
Twenty-five percent of people have a name for their car -- and the most popular name given is Baby, according to checkiday.com. Read the full story by Tanya Gazdik
Just weeks before the U.S. presidential election, confusion and uncertainty is the theme for all things American, including the ad industry. "A diagnosis of COVID-19 for the U.S. President amplifies … Read the full story by Joe Mandese
Four in five Americans are either very (48%) or somewhat (33%) concerned that misinformation on social media will sway the outcome of the 2020 presidential election, and the No. 1 … Read the full story by Joe Mandese
In part because rival tech platforms have significantly limited or banned political ads to help protect the integrity of the Presidential election, Facebook pulled in about $164 million in ads … Read the full story by Karlene Lukovitz
We need more moments when an investigation -- or dogged determination -- transforms the public's knowledge of something profoundly important. Read the full story by Kaila Colbin
Fund-raising emails sent by Biden and Trump largely reflect their personalities, 97th Floor reports. Read the full story by Ray Schultz
Byrd says she has "ambitious goals to develop our branding and outreach to activate stronger relationships within the communities we serve in order to drive organic business evolution." Read the full story by Sara Guaglione