Dentsu's Carat previously worked on the assignment (since 2011) and participated in the review. UM is also said to have been a participant in the review which was managed by … Read the full story by Steve McClellan

Facebook delivered its best ad revenue quarter in more than two years. Total ad revenues rose 31% over the fourth quarter of 2019, its strongest gains since the third quarter … Read the full story by Joe Mandese

With Dentsu weighing in as the last -- and most pessimistic -- of the major agency holding company forecast updates, Madison Avenue's global consensus outlook has dropped to an average … Read the full story by Joe Mandese

With A-B controlling ad space for the SB, Coors decided instead to go where no marketer has gone before -- into viewers' dreams. Read the full story by P.J. Bednarski

In "Winner," dejected actor Keiynan Lonsdale blasts out of the recliner into a race car after taking a sniff of new Dynasty deodorant. Read the full story by Sarah Mahoney

The automaker's "Accelerate The Good" program began in 2019 when the "Great Unknowns Scholarship" was established. Read the full story by Tanya Gazdik

Ever since ex-President Trump was muzzled by social-media, our world seems noticeably calmer. Read the full story by Adam Buckman

Our Netflix choices last weekend ranged from the comedic musings of Fran Lebowitz to a tragic tale about the class struggle in modern India. Read the full story by Adam Buckman

The platform reports that 82 million households worldwide have streamed at least two minutes of one of the series' episodes since the first eight were posted 28 days ago on … Read the full story by Karlene Lukovitz

The biggest-spending networks for Robinhood in the last 30 days are ESPN, CNN, Fox News Channel, TNT and MSNBC. Read the full story by Wayne Friedman

Why media should be included alongside climate change, nuclear war and global pandemics as one of our greatest existential threats. Read the full story by Joe Mandese

CBS had initially been pricing 30-second commercials at around $5.6 million, according to media-buying executives. Read the full story by Wayne Friedman

Facebook reportedly is considering bringing an antitrust lawsuit against Apple over its recent privacy moves, including a new requirement that outside developers state how their apps collect and use data. Read the full story by Wendy Davis

Have you ever woken from a nightmare so terrifying you had to replay it in your head to get back to sleep? That's what watching Frontline's "Trump's American Carnage" is … Read the full story by Joe Mandese

As part of its continuing effort to battle disinformation, Twitter Monday unveiled a new platform providing tools for users who want to help vet the veracity of questionable content they … Read the full story by Joe Mandese

CNN's own celebration of King served as a reminder that the network would never air a show today such as the one he hosted for 25 years. Read the full story by Adam Buckman

Live coverage of Joe Biden's inauguration as President of the United States on Jan. 20 totaled 33.67 million viewers across the 17 TV networks covering it, an increase of 11.2% … Read the full story by Joe Mandese

Speaking at the 4A's Decisions 2020 conference today WPP CEO Mark Read said "the unique nature of COVID has made digital much more powerful." Read the full story by Steve McClellan

Proceeds will be used to expand Taboola's platform, which the company touts as a key money-making tool for publishers faced with growing competition from digital advertising giants. Read the full story by

More than ever, brands must take online measures to protect their image against damaging influences. It's no longer an option to have ads run near questionable or inappropriate content. Read the full story by Laurie Sullivan

Google's major changes in fraud protection and measurement, as well as replacing third-party cookies, will support online advertisers. Technologies in Privacy Sandbox represent the future of how Google's ads and … Read the full story by Laurie Sullivan

Facebook, which has long enabled advertisers to control what content their ads appear adjacent to on its audience network, Instant Articles and its in-stream video, will soon be able to … Read the full story by Joe Mandese