As field agents servicing Nielsen's TV panel stopped entering homes, the VAB says this led to sharp "under-counting of overall TV use." Read the full story by Wayne Friedman
For example, in Q1 2021, an average 19.1% of persons 2+ were using TV across total day -- down from 20.8% in Q1 2019. Read the full story by Wayne Friedman
Bidstream data "would be a goldmine for foreign intelligence services that could exploit it to inform and supercharge hacking, blackmail, and influence campaigns," say senators. Read the full story by Wendy Davis
The review, the first major media assessment since 2015 includes North America, much of Europe and other markets. Read the full story by Richard Whitman
Nearly two years after it acquired big consumer data platform Epsilon for more than $4 billion, Publicis is making a play to integrate it into the primary platform used by … Read the full story by Joe Mandese
It's all part of a broader transformation plan. Dentsu said it would realize a gain on the sale of the two properties -- one in Tokyo, the other in Kamakura … Read the full story by Richard Whitman
The awards portion of the event will return (it was cancelled last year) and cover two years of work. Read the full story by Steve McClellan
Facebook's alleged monopolization of the social networking market enabled the company to decrease users' privacy protections and increase the number of ads shown to them, 48 attorneys general argue in … Read the full story by Wendy Davis
A new report from WPP suggests that might be the case. The good news: fake news and trolling may fade into the sunset. Read the full story by Steve McClellan
A year after finding it the least responsible of the major social media platforms, IPG Mediabrands is going all in with TikTok, unveiling a new, three-year "creator and content" initiative … Read the full story by Joe Mandese
The right tends to focus on individual rights they feel they're at risk of losing. The left thinks more in terms of societal obligations. Read the full story by Gord Hotchkiss
CTV ad demand continues to surge, according to an analysis published today by a leading Wall Street equities firm, based on recent calls with digital ad execs, and one of … Read the full story by Joe Mandese
With its Cravey Boat (a branded collectible) and spring-themed recipes, White Castle looks for new ways to engage its superfans. Read the full story by Sarah Mahoney
"Children are a uniquely vulnerable population online, and images of kids are highly sensitive data," Sens. Ed Markey and Richard Blumenthal and Reps. Kathy Castor and Lori Trahan said Monday … Read the full story by Wendy Davis
Amazon's share of the U.S. digital advertising market rose from 7.8% in 2019 to 10.3% in 2020 -- and will continue to take search share, in particular, from Google, especially … Read the full story by Karlene Lukovitz
Accommodating the very real and justified fears of so many will be critical to making reopening work. Read the full story by Dave Morgan
Remember the Oprah Winfrey interview with Prince Harry and Meghan Markle? You can be forgiven if the whole thing has slipped your mind. Read the full story by Adam Buckman
The hostility toward Alden is palpable; it's known for slicing and dicing newsrooms. Read the full story by
As consumers and industry pros become more reliant on technology than ever, we're also losing trust in it. Read the full story by Joe Mandese
Legacy TV players with new streamers have advantages and disadvantages when it comes to pressing for CPMs akin to those for prime-time TV, says this agency executive. Read the full story by Karlene Lukovitz
For now, the new lockdown is effective through April, but French officials have described the latest COVID-19 surge in such dire terms it won't come as a surprise if the … Read the full story by Richard Whitman
Media and marketing industry merger and acquisition deals crashed in both deal volume and dollar value during the peak of the COVID-19 pandemic in the second quarter of 2020, but … Read the full story by Joe Mandese
When I started writing my observations about the ad industry, I was determined to inject a little levity into the business. Read the full story by George Simpson