The remit includes all paid media, including linear, digital, social, programmatic and retailer media. The review did not include media for Hershey-owned Amplify Foods and ONE brands or Hershey's international … Read the full story by Steve McClellan

GroupM's Amanda Richman is moving from Wavemaker to Mindshare, where she becomes CEO of North America, filling a role that was held by Adam Gerhart, who was named Mindshare Global … Read the full story by Joe Mandese

In the first month to reflect a year-over-year comparison with the beginning of the COVID-19-related ad recession, national ad spending expanded 22% in March vs. the same month last year. Read the full story by Joe Mandese

The company believes the audit would help explain why there was a 20% loss of the Nielsen TV households panel, and why the number of "zero TV homes" grew by … Read the full story by Wayne Friedman

Scott Brown, the head of Nielsen's audience measurement product, is leaving to join Experian, MediaPost has learned. Read the full story by Joe Mandese

In an interview with MediaPost, the Publicis Groupe chief strongly denied rumors and reports of a pending merger with Vivendi's Havas Group. Read the full story by Larissa Faw

"Shady data brokers shouldn't get rich selling Americans' private data to foreign countries that could use it to threaten our national security," says Sen. Ron Wyden, who released a discussion … Read the full story by Karlene Lukovitz

First on the LP's corporate hit list: Jet Blue. The group is circulating a petition demanding the company stop making political contributions to the 147 Republicans that refused to ratify … Read the full story by Richard Whitman

Mobile ad execs act like the deprecation of consumer trackers is an existential threat, so I would suggest to them: Be realistic. Read the full story by Joe Mandese

"New and incoming leadership at the Department of Commerce and other interested agencies need additional time to consider potential options," lawyers for the Dept. of Justice wrote in reports filed … Read the full story by Wendy Davis

BofA Securities media analyst Jessica Reif Ehrlich raised her rating on iHeart to "buy" from "underperform," forecasting that radio and other advertising will "come roaring back" over the next few … Read the full story by Karlene Lukovitz

Where this show is concerned, the exclamation point in its title is just about the only excitement this show is likely to generate. Read the full story by Adam Buckman

The companies claim the deal will result in the largest Spanish-language media company in the world. Read the full story by Wayne Friedman

It's named after media agency pioneer Harry Keeshan, who has just retired from PHD after 20 years of service there and 30 in the industry. Read the full story by Richard Whitman

The good news is nine out of ten Americans are loyal to at least a few brands a year after the COVID-19 pandemic. The bad news is we don't really … Read the full story by Joe Mandese

Tinder is looking to Felix, known for making aging brands like KFC and Old Spice hip again, to help recruit more Gen Z users, as COVID restrictions loosen. Read the full story by Karlene Lukovitz

Decades after Madison Avenue began utilizing interactive ads on the assumption they would perform better than conventional advertising, new scientific research from IPG Mediabrands' Magna and IPG Media Lab units, … Read the full story by Joe Mandese

The star of the show is Dominic Cooper, who was last seen on TV in the title role of "Preacher" on AMC. Read the full story by Adam Buckman

The announcement follows a 'Time' NFT cover auction in March. Other publishers are also embracing crypto. Read the full story by Ray Schultz

The House Judiciary committee has approved a staff report alleging that Apple, Amazon, Facebook, and Google abused their "tremendous power." Read the full story by Wendy Davis