Walt Disney is encouraging marketers to make commitments for multicultural content in their upfront TV ad deals. "For us this is not about checking a box -- it's part of … Read the full story by Wayne Friedman

All of Fox's prime-time shows will be on Tubi. At the same time, there will be another 140 new original hours exclusively devoted to airings on Tubi. Read the full story by Wayne Friedman

Mark my words, new Fox series "Krapopolis" will either be the breakout show of the future, or it will go down in history as the greatest prime-time disaster since NBC … Read the full story by Joe Mandese

The two upfront presentations staged virtually on Monday could not have been more different. Read the full story by Adam Buckman

The decline in live, linear TV ratings is steepening, but there is sharply rising viewing in streaming ad-supported TV platforms. Read the full story by Wayne Friedman

Over 80 new brands have run campaigns on Univision this year. Read the full story by Wayne Friedman

For 2021, Discovery says it will produce 5,000 new hours of linear TV, which it says translates into 15 new episodes a night. Read the full story by Wayne Friedman

"Protect your client's brand and reputation so they are not ruined by Fox News' gross mismanagement, volatility, and extremism," says letter to media buyers. Read the full story by Joe Mandese

I only ask because I'm growing weary of the harangue of Fox News "media relations" execs kvetching when I express my views that advertisers are culpable in all the damage … Read the full story by Joe Mandese

That's according to the latest assessment from agency tracker COMvergence, which found U.S. billings fell 15.3% last year among the 29 agencies included in its new report. Read the full story by Steve McClellan

In the second month to report an explicit year-over-year comparison impacted by the COVID-19 ad recession, the U.S. ad marketplace surged 52% over April 2020, another strong indicator that the … Read the full story by Joe Mandese

Zaslav is credited with choreographing this week's blockbuster deal in which the media properties of Discovery Inc. and WarnerMedia will be combined. Read the full story by Adam Buckman

Through the first four months of this year, Discovery/WarnerMedia TV networks accounted for $2.30 billion of national TV spend on TV -- a 15.7% share. Read the full story by Wayne Friedman

In a feature story in "The Wall Street Journal" on Saturday, there was no sign that Kilar had any inkling the company he ran was being sold off to Discovery. Read the full story by Adam Buckman

At a time when ad pros seem to take print editions for granted, Grey Mexico and 'Time Out' are using them to save people's lives. Read the full story by Joe Mandese

Apple is touting the iPhone as privacy-friendly in a new ad that takes direct aim at online tracking. Read the full story by Wendy Davis

Analysts think the stellar results are an indication that even as many retailers stumble, Target's store-driven strategy is what consumers are craving. Read the full story by Sarah Mahoney

Amazon Advertising and GroupM are working together to help brands add Amazon audio ads to their media strategies. The audio ads are delivered on Amazon Music's free ad-supported tier. Read the full story by Laurie Sullivan

Thanks largely to the acceleration of digital transformation and the need to sell to consumers in safer, more socially distanced ways, ecommerce has surged, but it remains a fraction of … Read the full story by Joe Mandese