The Protecting the Information of our Vulnerable Children and Youth Act, introduced Thursday by Rep. Kathy Castor, would prohibit companies that appeal to users under 18 from serving ads to … Read the full story by Wendy Davis
Facebook plans to prohibit advertisers from targeting ads to users under 18 based on their activity on websites and apps, as well as their expressed interests. Instead, the company will … Read the full story by Wendy Davis
The Children's Advertising Review Unit has updated its children's ad guidelines to address "growth in online platforms and new immersive forms of child-directed interactive media during the past decade." Read the full story by Joe Mandese
"Can we move away from the outdated notice-and-consent model to govern questions surrounding personal data?" FTC Commissioner Rebecca Kelly Slaughter asked Tuesday. Read the full story by Wendy Davis
The ANA, IAB and other ad industry organizations are urging California Attorney General Rob Bonta to withdraw a recent mandate that companies honor the "Global Privacy Control" -- a universal … Read the full story by Wendy Davis
At the Olympics, there is emotion and drama, and incredible feats of strength. What more can a TV viewer ask for? Read the full story by Adam Buckman
At 16.7 million U.S. viewers, per preliminary NBC data, it's the lowest since the 1988 Seoul games opener -- although still the most-watched stand-alone entertainment program since Oprah Winfrey's interview … Read the full story by Karlene Lukovitz
So far, there are many more TV commercials -- almost double -- at 3,982 airings of ads, versus 2,169 for the 2016 Rio games. Read the full story by Wayne Friedman
With viewing numbers down 35% to 40% or more vs. the 2016 Summer Olympics, the near term doesn't look good, especially on the linear TV side. Read the full story by Wayne Friedman
Netflix, which like other streamers is much in need of fresh content, is now requiring vaccinations for all who work in close proximity with actors on U.S. productions. Meanwhile, actor … Read the full story by Karlene Lukovitz
"A company's diversity message can no longer be about profitability or just a sticker solution," said Anna Sofia Martin of Omnicom's sparks & honey. Read the full story by Amy Corr
Let's say you're new to the whole concept of the metaverse. Does that mean running out and demoing a set of virtual reality glasses? Nope. Read the full story by Dave Morgan
With Trump no longer residing in the White House and playing his outsized role as agent of chaos, TV news no longer has its biggest "star." Read the full story by Adam Buckman
Of all the brands taking a stand against the polarization of facts in America, Steak-umm wouldn't necessarily be the first to come to mind. Read the full story by Joe Mandese
Publicis Media unit Zenith quadruples U.S., doubles worldwide growth estimates for 2021. Read the full story by Joe Mandese
A virtual work-from-home environment is great for getting stuff done efficiently, But if creativity is our goal, there's no substitute for being "in the room where it happens." Read the full story by Gord Hotchkiss
Surprisingly, mobile phones and desktops generated larger shares of streaming time than connected TV devices. Read the full story by Karlene Lukovitz
GroupM's decision to pull out of the review for Facebook's account sheds light on an even bigger story: the increasing risk and liability of doing business with big digital media … Read the full story by Joe Mandese
For a sixth year, MediaPost is naming its picks for top automotive marketers and agencies. Read the full story by Tanya Gazdik
Following the completion of the merger-expected next month, the combined company will be renamed Stagwell Inc. Read the full story by Steve McClellan
Despite this year's absence of a physical advertising schmoozefest, it generated half its revenues from industry benchmarking. Read the full story by Joe Mandese
Digital platforms may work hard to design frictionless interfaces, but when it comes to reading their disclosures, they would take users hours. Read the full story by Joe Mandese
The former agency media chief will serve as head of agency development for the TV audience measurement service. Read the full story by Joe Mandese