"Wearables" will help Nielsen modernize its portable people meter to be used as support for the upcoming Nielsen One service, its all-encompassing cross-media measurement platform. Read the full story by Wayne Friedman
When does a commercial load become too much of a good thing? That is a question whose answer depends on the eye of the beholder. Read the full story by Adam Buckman
The company said it now expects full-year organic growth of between 9% and 10% for 2021. The results were another strong signal that Adland is well on the road to … Read the full story by Steve McClellan
WPP CEO Mark Read said the gains demonstrate the growth potential for media services "in a more complicated world." Read the full story by Richard Whitman
"Instead of focusing on making it easy for people to report content that's shared with them, Apple has built software that can scan all the private photos on your phone … Read the full story by Wendy Davis
Businesses will soon need "labels" for directories and on search engines to identify vaccine requirements, as New York City begins to require vaccines for entry. Other states will likely follow. Read the full story by Laurie Sullivan
Just a week after publishing our eighth upward revision in Madison Avenue's ad consensus, GroupM says they may prove "to have been conservative." Read the full story by Joe Mandese
Apple famously touts itself as the pro-privacy tech company, but it's rolling out new surveillance software that experts find troubling. Read the full story by Wendy Davis
We spend most of our time talking to people who are approximately our age. It's good to reach beyond that. Read the full story by Gord Hotchkiss
A complaint filed Tuesday echoes a states' antitrust action, requests class-action status for companies said to have been victimized by an alleged illegal deal between Google and Facebook to give … Read the full story by Karlene Lukovitz
NYU researchers collecting data to study how political ads are targeted assert that this is just another example of Facebook obscuring how its platform is used to influence voters. Read the full story by Karlene Lukovitz
A federal judge on Monday officially dismissed a class-action complaint accusing YouTube and other companies of violating children's privacy, paving the way for an appellate court to intervene in the … Read the full story by Wendy Davis
Ron Popeil died last week in Los Angeles at age 86, and was fondly remembered in the news coverage that followed. Read the full story by Adam Buckman
S4 Content agency MediaMonks and digital media agency MightyHive are being integrated into a single entity with a single P&L. Read the full story by Steve McClellan
As TikTok's founding commerce agency partner, the two companies will join forces to offer brands access to exclusive research and packaged up services known as "community commerce sprints." Read the full story by Steve McClellan
For a sixth year, MediaPost is naming its picks for top automotive marketers and agencies. Read the full story by Tanya Gazdik
The Austin-based ad agency debuted Patch Notes Playgrounds, a gaming league where industry gamers can compete, socialize, and talk about what we're seeing in the industry. Read the full story by Amy Corr
"We're improving the efficiency of our advertising investments, bringing some media planning work in-house," said outgoing CEO David Taylor. Read the full story by Les Luchter