Self-gifters aim to focus on their fashion and beauty game this holiday season, according to new research from the NPD Group. Read the full story by Sarah Mahoney
More vehicles should have Night Vision. There are nearly 50,000 vehicle-deer crashes reported annually in Michigan alone. Read the full story by Tanya Gazdik
Each daily allotment of Beernaments sold out in under two minutes on average, Miller Lite said, with nearly 10% of buyers first-time shoppers at its online store. Read the full story by Les Luchter
As the world goes wild for NFTs, it's nice to see one marketer goofing on them this holiday season. Read the full story by Todd Wasserman
Here are suggested series that transport viewers to foreign locales, from Spain to Australia. Read the full story by Phyllis Fine
The new HBO film will feature Daniel Radcliffe, Rupert Grint, Emma Watson and Helena Bonham Carter, among others. Read the full story by Todd Wasserman
There will never be another like Larry King, which is why he is the headliner of this year's tribute to the TV greats who passed away in 2021. Read the full story by Adam Buckman
This column begins with you having a personal stake in it, literally. Think of it as my Christmas gift to you. Read the full story by Joe Mandese
Hyundai, Qualcomm and Sony are still planning in-person press conferences. Read the full story by Tanya Gazdik
The major goal is to simplify and streamline the existing interface by making it outcome-based, consolidating objectives and focusing on the most basic options and tools. Read the full story by Colin Kirkland
Casual cursing has reportedly increased in the normal discourse between people during the pandemic, but TV is way ahead of that trend. Read the full story by Adam Buckman
Nielsen One Alpha will focus on ad campaigns, not programming, and is set to fully launch in 2022. It is a deduplicated ad measurement service that accounts for age and … Read the full story by Wayne Friedman
"We are greatly concerned that 'Nielsen One' is being built atop a broken and defective measurement and currency foundation," charged VAB chief Sean Cunningham. Read the full story by Wayne Friedman
The disclosure follows Nielsen's decision to incorporate broadband-only homes into its universe beginning in January. Read the full story by Joe Mandese
"The potential risks created by Big Tech's expansion into payments and financial services are notable and demand close scrutiny," Khan writes. Read the full story by Wendy Davis
In social media networks, your brand message is whatever meme happens to emerge from the collective activity of this connected market. Read the full story by Gord Hotchkiss
BIA's last forecast called for $161.5 billion in total local ad revenue, 27% growth for TV, and 40% growth for OTT. Read the full story by Karlene Lukovitz
The Hong Kong-based company Social Data Trading allegedly scraped data from Instagram and used the information for a paid analytics service, Instagram claims in a new lawsuit. Read the full story by Wendy Davis
The key to its success is a simple key granting access to all parties on the buy and sell sides, as well as any intermediaries necessary to prove delivery along … Read the full story by Joe Mandese
When Microsoft announced it would acquire Xandr, the companies gave little insight into how the tech would integrate into Microsoft Advertising and who would spearhead the added services across the … Read the full story by Laurie Sullivan