An analyst report cites packaged goods marketers doubling ad spending on top retail media platforms. Read the full story by Joe Mandese
Google misled publishers and advertisers about the inner workings of its ad auctions, according to newly unredacted allegations in a 2020 lawsuit brought against the company by state attorneys general. Read the full story by Laurie Sullivan
An initial test will start with iSpot.tv and Publicis Media for the 2022 Olympic Winter Games and the Super Bowl LVI. Read the full story by Wayne Friedman
The Deloitte "experience consultancy" will be the exclusive software and development provider for 605's entry in the "alternate currency" race. Read the full story by Karlene Lukovitz
Ad-supported media's share of consumer time spent with media fell to its lowest point ever in 2021, and is projected to continue falling over the next several years. Read the full story by Joe Mandese
Perhaps it has something to do with online shoppers noticing a corresponding uptick in phishing scams around the holidays? Read the full story by Michael McLaren
The English language's most colorful curse word is used so often in a new HBO Max superhero series that it is practically the star of the show. Read the full story by Adam Buckman
Federal lawmakers investigating the Jan. 6 attack on the Capitol are demanding that Alphabet, Meta, Twitter and Reddit produce documents regarding their editorial policies. Read the full story by Wendy Davis
The Republican party's kibosh on future presidential debates is ironic, given how important free speech is to its members. Misinformation, not so much. Read the full story by Joe Mandese
In a victory for Google, a judge denied class-action status to a pay-per-click advertiser who claims the company misrepresented the effectiveness of its click-fraud detection system. Read the full story by Wendy Davis
A federal judge has rejected Facebook's request to dismiss antitrust claims stemming from its acquisition of Instagram and WhatsApp. Read the full story by Wendy Davis
Salesforce estimates consumers spent $1.14 trillion online globally and $257 billion in the U.S., vs. $1.1 trillion and $236 billion in 2020. The Adobe Digital Economy Index estimates U.S. consumers … Read the full story by Laurie Sullivan
The Ray Donovan character introduced nine years ago has been indestructible -- and apparently so is the show, "Ray Donovan." Read the full story by Adam Buckman
Grocery chain enlists key experts to help shoppers rediscover their self-improvement mojo. Read the full story by Sarah Mahoney
NBC's "Sunday Night Football" grew 7% to 17.7 million Nielsen-measured viewers, while Fox Television Network grew 9% for its national and regional Sunday afternoon games. Fox/NFL Network's "Thursday Night Football" … Read the full story by Wayne Friedman
The win follows a review that began in September. The incumbent was Wieden+Kennedy, which captured the account from Spark Foundry in 2018. Read the full story by Steve McClellan
When Media Insiders talked about the future of tech, we tended to do it through a dystopian lens. Read the full story by Gord Hotchkiss
Twitter has relied on Aleph's brands, IMS Internet Media Services, Httpool and AdDynamo to be its exclusive ad partner in 74 countries where it doesn't have a local presence. Read the full story by Todd Wasserman
The company plans to launch a new marketing campaign next month to support its expansion into brick-and-mortar retail. Read the full story by Sarah Mahoney
Remember the tech spending bust after Y2K? New data suggests COVID-19 may be technological deja vu all over again. Read the full story by Joe Mandese
A lawsuit filed by 10 states alleges Google created secret programs for manipulating the pricing and processes of its ad auctions, deflating sales for some companies while increasing prices for … Read the full story by Tony Silber
There were fewer attendees, yes -- but still choice networking opportunities, good content sessions, and cool gadgets to see. Read the full story by Dave Morgan
Nnenna Ilomechina is joining from Accenture and succeeds Neil Gissler who is retiring. Read the full story by Steve McClellan
Her appointment comes at a time when GroupM has already been going through a period of accelerated product development and innovation. Read the full story by Joe Mandese
In its latest bid to separate itself from its founder Stan Richards, The Richards Group has shortened its name to TRG. Read the full story by Richard Whitman