This year, pre-game viewing of Super Bowl TV ads is sharply higher, with triple the total of TV impressions at 1.33 billion vs. a year ago, coming from 1,862 airings … Read the full story by Wayne Friedman

Last year's average was just over $4.5 million, according to a new analysis from Standard Media Index. Read the full story by Karlene Lukovitz

In a depressing Super Bowl spot seen last year, the glum, frowning face of Bruce Springsteen was used to sell Jeeps. Read the full story by Adam Buckman

Women power: Serena Williams upends a bowling tournament! Zendaya grows a big business! "Goddess of Fortune" jumps out of a blimp! Read the full story by Todd Wasserman

The ad focuses on the device's ability to run a lab-quality COVID-19 test, with results available in just 20 minutes. Read the full story by Sarah Mahoney

Fintch company Greenlight underscores financial probity in "I'll Take It," while Zendaya stars in her first big game ad. Read the full story by Fern Siegel

Supply challenges stifled new car manufacturing in 2021, but price increases for new and used cars help drive record-breaking profits and high customer demand, despite the low inventory of cars … Read the full story by Laurie Sullivan

Mayo will be seen physically piling on actor Pete Davidson, his mother, and others to keep them from discarding food that can be repurposed in the home. Read the full story by Steve Ellwanger

Nearly 3,000 companies including Morningstar Inc., Paychex, LinkedIn, Shopify, Slack, SproutSocial, Twitter and Zillow use Gong. Read the full story by Tanya Gazdik

The ad will run in the third quarter of the Super Bowl on Sunday. Read the full story by Fern Siegel

Spending for the holiday is expected to reach $23.9 billion this year -- up from $21.8 billion in 2021, the second-highest year on record, according to a National Retail Federation … Read the full story by Laurie Sullivan

Promotion is part of a larger campaign aimed at sparking conversations about the oft-taboo topic of butt care and encouraging emotional intimacy. Read the full story by Les Luchter

To help sandwich-lovers find love -- and promote its new Buffalo Chicken Sandwich -- Shake Shack is teaming up with DoorDash on a limited-time dating site. Read the full story by Sarah Mahoney

The highlight of my week was seeing Neal Stephenson describe the state of the internet to a roomful of its leaders at the IAB conference. Or maybe it was my … Read the full story by Joe Mandese

Incoming IAB chair Krishan Bhatia opened by pitching how NBCU is leading the industry change. Read the full story by Joe Mandese

When the history of audience measurement gets written, 2022 will be remembered as the year we lost our minds. Read the full story by Joe Mandese

Even after all of the uncertainty and chaos that characterized "Jeopardy!" last year, the host job is still up for grabs. Read the full story by Adam Buckman

The move is not a cost-savings measure, CEO Vogel said, but an embrace of the inevitable digital future for the affected brands. Read the full story by Tony Silber

I knew where I was leaning on the publisher vs. platform debate, until I heard John Battelle makes his case at the IAB conference Monday. Read the full story by Joe Mandese

The long-time marketer and industry consultant, best known as CMO of Subway, died Tuesday as a result of a snowmobiling accident in Southwestern Montana. Read the full story by Joe Mandese

Tony Pace's tenure as ANA chairman coincided with our media transparency probe. It made the entire industry uncomfortable, but we couldn't have done it without him. Read the full story by Bill Duggan

It's about new research from Publicis revealing big changes in how people spend -- and value -- their time. Read the full story by Joe Mandese